The Simons Group

We've been creating high-quality, compelling #contentmarketing for 40+ years. We believe that great #content elevates #brands beyond mere products and services.

[copyblogger @copyblogger]

Copywriting 101:

- Hooks create interest
- Stories keep interest
- Pain agitation turns interest into desire
- Proof turns desire into trust
- CTAs turn trust into money

Do all five, and you'll get sales.

[copyblogger @copyblogger]

Stephen King has published over 65 novels and sold over 400 million copies.

That makes him one of the most successful authors of all time.

Luckily for us, he has also shared a bunch of thoughts on the craft of writing.

Here are his top 12 tips for writers:

🧵

[The Simons Group @simonsgroup]

Want to improve lead generation on your company’s #website? If that’s one of your goals, look at your site’s conversion rate. This metric refers to the percentage of #WebsiteVisitors visitors who complete a specific goal. Learn how to calculate it --->
https://t.co/zhywMMJ2iR

[The Simons Group @simonsgroup]

One of the best #brand #marketing tips for executives is to be active on social media. It’s among the most powerful marketing tools. And yet, many executives don’t take the time. Set it and forget it, right? Nope!

https://t.co/ILyrrNEudQ

#b2bmarketing #MarketingTools

[The Simons Group @simonsgroup]

#interviewing subject experts elevates your #contentmarketing. Find all the experts you need in these 14 places ---> https://t.co/Lf4ccBisIY

[The Simons Group @simonsgroup]

#grammar #writringtips #writersofinstagram #writersoftwitter #contentcreation

[The Simons Group @simonsgroup]

Purposeful humor can be a powerful way to connect in #b2bmarketing. Follow these three tips for using it successfully ---> https://t.co/HmjUCsJ6oD
#contentmarketing #writingtips

[The Simons Group @simonsgroup]

A solid #marketingstrategy should include #InboundMarketing and outbound marketing. But how and when should you use them? Learn more here ----> https://t.co/t0IcsVXApU

[The Simons Group @simonsgroup]

B2B #digitamarketing trends will shift in #2023. Brands that keep up will thrive next year and beyond. So, which trends will be the drivers of change for digital #marketing in 2023? Let’s take a look --->
https://t.co/2XiZSZQJXT

#contentmarketing #MarketingTrends

[The Simons Group @simonsgroup]

Do you think your #manufacturing #brand is bland? If that's how you perceive your #business, everyone else will, too. Discover the mistakes you're likely making and how to fix them with our top #marketing tips here: https://t.co/KyPc7OKOP0

#branding #MarketingTips

[The Simons Group @simonsgroup]

High-pressure #projectmanagement is much easier when you break it down with these six tips from a #marketing pm pro. https://t.co/HTWWwdaOmu

#projectslayer #management #Tips

[Devin Reed @TheReederCo]

Just know that “industry-leading” means nothing

[The Simons Group @simonsgroup]

Are you posting regularly to your company's LinkedIn page? If not, you're missing out on a powerful #marketing opportunity. Learn how to use LinkedIn #marketig to your advantage here: https://t.co/HYe5sPgdok

#socialmediamarketing

[The Simons Group @simonsgroup]

Does your business use a #Writers' #style guide – a rulebook for all of your #content? It’s the best way to make sure every piece of content is on-brand and consistent. Learn more here: https://t.co/hjiL3PfHZo

#branding #contentmarketing #contentcreators #WritingLife

[The Simons Group @simonsgroup]

#Email #newsletters can target quality audiences, build #branddloyalty and generate leads. Get pro tips for creating and sending them here: https://t.co/4dzMkoqOo7
#content #contentmarketing #contentstrategy

[The Simons Group @simonsgroup]

If your #website is slow to load, you need to know how to fix it. Our easy-to-use guide shows you exactly what you need to do ----> https://t.co/C94BQLK3Ik

#websecurity #websitedevelopment

[The Simons Group @simonsgroup]

No business wants their #website domain to be hijacked. The process, known as typosquatting, can affect your #brand’s online reputation and revenue. Learn how to protect your #brand here: https://t.co/tQIBZbO9kG

[The Simons Group @simonsgroup]

Secondary #keywords play a supporting (but important) role in #googlesearch. Learn how they can give your #website a critical #seo boost here: https://t.co/ZkEnRN6fKP

[The Simons Group @simonsgroup]

If you’ve ever been tempted to grab a #statistic for your #website or other #content from a random source, don’t do it! Here’s what to do instead: https://t.co/uPwipZ433P

#TruthBehindJournalism #Verified #ContentWriting #contentcreation

[The Simons Group @simonsgroup]

Do you know how to approach and #interview a subject expert like the pros do? A great interview can elevate your #content. Check out these in-depth tips and tricks from a former journalist: https://t.co/VNpg6d5xR8

#InterviewTips #experts #MarketingTips