Simon Xiong

I help Home Service Businesses book more jobs with conversion-focused websites and Local SEO.

[Simon Xiong @simonxcode]

Too busy with daily operations to build a website from scratch?

Here's a plug-and-play template built for your Home Service business, optimized to convert.

- trust signals that make homeowners pick up the phone
- before/after proof of work that sells itself
- clean, professional design ready to go live fast

Not a cookie-cutter theme. Not a $5k custom project. Just something in between.

https://t.co/mtoCK8XcUU

[Simon Xiong @simonxcode]

Homeowners don't pick the best contractor.

They pick the one that feels the safest.

4 Psychological signals that move someone from just looking to booked:

Social Proof:
- people follow what others already did
- your named, local reviews outperform any pitch

Reciprocity
- always give first
- a free estimate creates obligation before you ask

Liking
- people hire who they like
- commanality goes a long way

Commitment
- small yes leads to bigger yes
- low-friction quotes pull them into your pipeline

Trust is decided before they ever reach out.

Your website either builds it or loses it.

[Simon Xiong @simonxcode]

@LinusEkenstam Best price!

[Simon Xiong @simonxcode]

@ShaanVP Tom Freston for kicks. They both sound exactly alike.

[Simon Xiong @simonxcode]

Want your website to rank in more than one city?

Start with:
- One page for each service
- One page for each city you serve
- Internal links connecting services and locations

This creates pages for searches like:
"roof repair atlanta"
"roof repair marietta"
"roof replacement roswell"

Most contractor websites try to cover too many services and locations with too little content.

The sites that rank give each one its own place.

[Simon Xiong @simonxcode]

Is your local business invisible in AI search?

AI SEO is the same as regular SEO.
Same fundamentals, just judged harder.

The businesses ranking today are continuously reinforcing:
- What they do
- Where they do it
- Who they serve

Start with one dedicated page per city you serve.
Unique content, real neighborhoods, specific services.

Visibility comes down to specificity.

[Simon Xiong @simonxcode]

Most homepages don't lose leads because they look outdated.

They lose leads because visitors can't quickly figure out:
- What you do
- Who you help
- What to do next

The longer someone spends figuring out your business,
the less likely they are to contact you.

[Simon Xiong @simonxcode]

@irentdumpsters You did him wrong man! 🤣

[Simon Xiong @simonxcode]

@Brandondoyle Update. Hermes started cooking after I give it a very descriptive prompt.

First quality check = failed!

It was cooking up some BS with made up GBP URLs.

This week will be pivoting to semi-auto approach qualify real leads with Outscraper and Make.

[Simon Xiong @simonxcode]

Inspired by @Brandondoyle Post Card Campaign.
I will be running a similar playbook.

The goal is to acquire SEO clients via free website offer.

The edge will be sending postcards IRL and then follow-up with a "warm call".

[Simon Xiong @simonxcode]

@Brandondoyle Thanks man! Will update as much as I can.

[Simon Xiong @simonxcode]

@irentdumpsters Now this is end to end service. Haha.

[Simon Xiong @simonxcode]

Everyone talks about momentum like it's a strategy.

When you stop following up with estimates or forget to ask for reviews after a job, that momentum disappears.

Discipline is a decision you either made or you didn't. It doesn't require a good week to activate.

The most consistent operators aren't the most motivated. They're the ones who stopped chasing the next thing and follow a system instead.

[Simon Xiong @simonxcode]

@mhp_guy These stories are the best ones. Where the original idea was not to start a business. Derek probably have very little to no competitors.

[Simon Xiong @simonxcode]

When was the last time you delivered immediate value during outreach?

Home service operators who consistently close bring something useful first:

- Send a seasonal home checklist before asking for anything
- Offer a neighbor rate if you're already working on their street
- Offer a free walkthrough as education, not a quote request

You're not selling. You're showing you understand their situation before they ever need you.

By the time they're ready, you'll be the obvious choice!

[Simon Xiong @simonxcode]

@Kuji_steve @Codie_Sanchez NP man. If your'e interested, here's the Etsy listing.

https://t.co/rsTjBWNL56

[Simon Xiong @simonxcode]

Anyone still doing these types of website audits for email attachments? Takes forever and needs an AI solution.

I can't justify building one due to lack of volume. But someone else should.

[Simon Xiong @simonxcode]

@irentdumpsters Time lapses are satisfying to watch.

[Simon Xiong @simonxcode]

Your business is called "Smith Plumbing" but your website is smithservices. com and your Google listing says "Smith Home Services."

Google uses your business name, domain, and citations to verify you're legit. When they don't match, that verification breaks down.

- Pick one exact business name and use it everywhere
- Update mismatched citations, even small variations create noise

Inconsistent NAP isn't penalized directly. It just means your competitors with cleaner signals rank above you.

[Simon Xiong @simonxcode]

@SimonHoiberg The entrepreneur's journey forces you to becoming a generalist.