Simulmedia is the leader in truly cross-channel TV advertising. With our TV+® platform, we guarantee full audience reach across ad-supported TV and streaming.
🚨 Big News! 🚨
We’re excited to welcome Jonathan Steuer as Simulmedia’s new Chief Scientist! 🎉
A pioneer in TV & CTV ad research, Jonathan will lead advancements in AI, machine learning, and campaign optimization, driving innovation across our platforms.
💊Pharma Marketers, This One’s for You! 🎥
https://t.co/YF4L1Foy2i
Our new series at Simulmedia YouTube Channel with Jason Wittmer breaks down everything you need to know:
🎥 2024’s Streaming Wars: Who Came Out on Top?
https://t.co/AEVajkOHQi
👉 Read the full story
Which platform do you think dominated 2024? Share your predictions below! 👇
🎉🔥 **Simulmedia Presents SkyBeam: A New Era in Streaming TV Advertising!** 🎉🔥
We’re thrilled to introduce https://t.co/9zYIR076eH, our latest innovation in CTV advertising, designed to bring the unmatched power of TV within reach for businesses of all sizes.
🚀 We’re not slowing down on Brandformance—it’s essential!
Marc Siegel President of Sales at Simulmedia shared some insights for Adweek.
https://t.co/NGq6PFcTbp
📼What was your favorite VHS rental in the 90s?
The VPPA, originally created to protect VHS rental data, continues to challenge today’s streaming world.
👉 Want to learn how this law is reshaping the future of TV ads? Dive into the full article! https://t.co/8ScCCHrww3
🚨 Falling into the trap of treating Connected TV (CTV) like just another digital performance channel? You could be missing out on long-term brand growth.
CTV offers so much more. It's time to rethink your strategy. 📊
👉 Curious? Read on to learn more! https://t.co/z1nHDR6Ckm
🎥 Join Our Webinar: Balance Branding and Performance on TV 🎯
https://t.co/M9lYpcGNG7
Date: Wednesday, Oct 23, 2024
Time: 1:00 PM ET
Insights from on how to maximize your media planning and buying by blending brand and performance effectively.
📺 Big Screens Drive the Best Results in CTV
When it comes to Connected TV (CTV) ads, focusing on big screens—your TV—delivers the best outcomes. Viewers are fully engaged in a sit-down environment, paying close attention to the content they’ve chosen. https://t.co/QBjNTOeQyT
🎉 Simulmedia Turns 16! 🎉
From our start in 2008, we’ve come a long way—innovating, growing, and redefining what's possible in TV advertising!
Thank you to everyone who’s been part of our story. The best is yet to come.
Understanding the New FDA Rules for Prescription Drug Ads 📺💊
https://t.co/kmtsaJDx32
New FDA regulations are changing the way prescription drug ads are presented on TV and radio—effective November 20, 2024.
The Future of Connected TV 📺🚀
https://t.co/HqT9vvubFy
Last Friday, we explored CTV's past—now it's time to look ahead. Friday is perfect for future planning, and there's no better topic than CTV’s growth and opportunities.
The Pros and Cons of CTV Metrics – Explained 📊🎥
Watch the full series for actionable insights that will help you optimize your CTV strategy and maximize your ROI.
📺 Watch now: https://t.co/n43EuGX9A4
Going Beyond Basic Metrics in CTV Advertising 📺
https://t.co/ED0zS3dl7n
In Connected TV, measuring success is more than tracking CPM or CPC. To truly optimize your strategy, understanding metrics like Unique Reach and ROAS is essential.