Mitchell Weinstein

Digital Media, Ad Operations, Ad Technology at ICON International #adops #adtech

[Mitchell Weinstein @mitchellw]

Walmart to end exclusivity w TTD, and allow data on Yahoo DSP via Magnite. Makes sense to open up the data to more platforms... kind of like when Apple opened iPhone service to all telco's in 2011 after exclusivity with ATT. #adtech
https://t.co/esCrSI0vL0

[Mitchell Weinstein @mitchellw]

Tony Katsur kicking off IAB Tech Lab Summit with a brief history of AI. #TechLabSummit

[Mitchell Weinstein @mitchellw]

Omnicom will decouple its business from Liveramp faster than planned - but don't forget that Acxiom was once the same company as Liveramp. IPG had a chance to own both parts in 2018, but decided it only wanted data mgmt - not ID or onboarding. #adtech
https://t.co/EbWcHf6A1Y

[Mitchell Weinstein @mitchellw]

One of our best client teams celebrating success at bar taco, representing SEM, Paid Social, Analytics, Acct Mgmt, Investment. Guac was very good, but the tres leches… oh man. #adtech @bartacolife

[Mitchell Weinstein @mitchellw]

Today's internal newsletter discussed the new IAB Video study; key finding - Targeting takes priority over Media Quality for Investment Decisions. This synchs with the broader trend of CTV as a Performance channel. #adtech
https://t.co/y9J8T2AFMJ

[Mitchell Weinstein @mitchellw]

I've heard of 3 DSP's that have access to OpenAI inventory: TTD, StackAdapt, Criteo. Are there others? And is this an efficient way of tapping into ChatGPT ads? Thanks in advance. #adtech

[Mitchell Weinstein @mitchellw]

Today's Monday newsletter focused on all the trends to watch this Upfront: Clean Rooms, X-Platform Measurement, ID Graphs, Agentic AI, and the most important one: Outcomes. Everyone will be highlighting their ability to drive a direct business Outcome. #upfront2026 #adtech

[Mitchell Weinstein @mitchellw]

At @netflix event today, Maggie Zhang (head of measurement) said “CTV is no longer an upper funnel play”. Yes! Precision targeting and enhanced attribution make CTV ideal for Performance. #adtech

[Mitchell Weinstein @mitchellw]

Just sat through a very impressive presentation - @PubMatic demoed an agentic campaign-building workflow built on AdCP standards. Covers all tasks we would normally perform in the UI. Really cool. #adtech

[Mitchell Weinstein @mitchellw]

Today's internal newsletter focused on Pinterest and TVScientific - using PINS audiences for CTV targeting. Seems like a winning combination. Which social platform will do this next? Reddit??... with a link to the below. #adtech #ctv
https://t.co/9bzfEYorBQ

[Mitchell Weinstein @mitchellw]

Some takeaways from @PossibleEvent 2026:
-Linear is still important (local broadcast and local ctv complement each other!)
-AI still requires serious human oversight
-Business relationships are still vital
-Ad Tech is still thriving, and is the place to be
#adtech

[Mitchell Weinstein @mitchellw]

Viant making more moves - Acquisition of TVision, placing a bet on cross-screen Attention metrics. Integrating Attention with a Programmatic platform is a powerful combination. @viant_tech #adtech
https://t.co/YtUqpBqTJ2

[Mitchell Weinstein @mitchellw]

Wonder if the unworn Allbirds Tree Runners in my closet are now worth 10x what I paid....
https://t.co/LQp4E1mtP2

[Mitchell Weinstein @mitchellw]

Monday's internal newsletter will focus on new YouTube interactive capabilities in CTV environments. 44% of watch-time on YouTube happens on CTV. Team is encouraged to discuss w clients.
https://t.co/GtU8hvPcyk

[Mitchell Weinstein @mitchellw]

Flipped on YouTubeTV this am to watch CBS Sunday Morning as I always do (highly recommend), and immediately saw @aripap being interviewed for a segment on #adtech. Wow! ...and no, your phones are not listening in on your conversations!
https://t.co/OS5RlkZjIf

[Mitchell Weinstein @mitchellw]

Not exactly #adtech, but this seems like a pretty big deal, and will increase ability to scale AI... so it kind of is #adtech related. #terafab @intel @SpaceX
https://t.co/phcuG0lwnd

[Mitchell Weinstein @mitchellw]

DSP's are smelling blood in the hyper-competitive Programmatic ecosystem... which is fueling innovation in data, measurement, and audience targeting. All good things...
#adtech @Digiday
https://t.co/TGDn09SA2c

[Mitchell Weinstein @mitchellw]

Preview of Monday's internal newsletter - CTV's role as a Performance vehicle, emphasizing:
-Better Measurement (identity)
-Advanced Audience Targeting (device graphs)
-Interactive Ad Units (pause ads)
...with a link to this @MediaPost article: https://t.co/8d6sFaWKxY
#adtech

[Mitchell Weinstein @mitchellw]

Preview of Monday's internal newsletter - we will focus on all the Amazon DSP integrations announced last week at Newfronts (Samsung, Tubi, Comcast), with a link to the below article. #adtech #iabnewfronts @ICON_intl
https://t.co/ll0au34HEX

[Mitchell Weinstein @mitchellw]

At Newfronts, Cadent highlighting Creative View - analyze Video ad before it goes live, using heat maps and eye tracking - to make sure it will perform. #iabnewfront @wearecadent