Mitchell Weinstein

Digital Media, Ad Operations, Ad Technology at ICON International #adops #adtech

[Mitchell Weinstein @mitchellw]

That was an easy one. #connections

[Mitchell Weinstein @mitchellw]

In a client call recently we were reviewing use of Verification services to prevent invalid traffic and fraud. Then went in the complete opposite direction to discuss how it might make sense to actually target bots (agents) to increase their profile in AI results. Wild times. #adtech

[Mitchell Weinstein @mitchellw]

Wow. David Nyurenberg does not hold back: Stop comparing CTV to Google and Meta. CTV can drive performance for sure, but don't expect it to elicit an immediate response like Search and Social. Great read. @Nyury1011 #adtech
https://t.co/5ac51p6ENL

[Mitchell Weinstein @mitchellw]

Amazon is no longer a DSP; it is now a UBP (Universal Buying Platform) because it can buy across any surface, has integrations with many CTV suppliers, and now ChatGPT, while tapping into a massive amount of commerce data.... according to @bokelley #adtech
https://t.co/39UjPrKWXa

[Mitchell Weinstein @mitchellw]

At ProgIO I asked a few people if their companies were UMP’s (because they seemed to fit the bill), and they were not sure. Think the term needs more time to marinade. #adtech

[Mitchell Weinstein @mitchellw]

@anthonykatsur @iab @IABTechLab Thanks Tony. For my loyal followers: https://t.co/kuNPuapDSs

[Mitchell Weinstein @mitchellw]

This news about Apple blocking a long list of CDP's and data providers is crazy! And if you recall, @iab warned us about this exact situation in a David Cohen keynote at ALM in 2023. #adtech
https://t.co/joB9pKrpMb

[Mitchell Weinstein @mitchellw]

Really enjoyed the discussion today w IntentIQ around targeting cookieless audiences and achieving goals more efficiently. Thanks for having me! @IqIntent @adexchanger #progio

[Mitchell Weinstein @mitchellw]

Was just a matter of time: Google will launch an experimental AI satellite on Oct. 1 as part of Project Suncatcher, its effort to eventually build AI data centers in space
https://t.co/cuSrGhiCna

[Mitchell Weinstein @mitchellw]

Really interesting article on how a reporter used Muse to perform everyday tasks, including a negotiation with a Facebook Marketplace seller. The future use of personal agents is taking shape. @elitanjourno
https://t.co/6xBfQbsjZQ

[Mitchell Weinstein @mitchellw]

Digging the new acronym - UMP: Unified Media Platform, as well as the concept. @aperiamventures
https://t.co/cTRBEMDUnE

[Mitchell Weinstein @mitchellw]

Interesting news in the lower-funnel/performance/native space. @Taboola to buy Dianomi, who provides similar contextual targeting services but focuses on high net worth audiences. Seems like a good fit to me. #adtech

https://t.co/3HgfR0iTC2

[Mitchell Weinstein @mitchellw]

I can personally attest to what a wonderful place Adam J. Lewis Academy is. Not to mention the amazing and inspiring story that is the foundation of everything they do. Definitely worth 2 minutes of your time to watch... #neverforget

[CBS Evening News with Tony Dokoupil @CBSEveningNews]

The Adam J. Lewis Academy in Bridgeport, Connecticut, is a living tribute to principal Patty Lewis' husband, who died in the Sept. 11 attacks on the World Trade Center. "CBS Weekend News" producer Caroline Lewis reports on her family's experience 25 years after the terrorist attacks.

[Mitchell Weinstein @mitchellw]

Looks like a major restructure at The Trade Desk. Watching this closely... #adtech
https://t.co/KBHII3Jx0c

[Mitchell Weinstein @mitchellw]

I really thought Google would end up having to decouple GAM from GMP based on the DOJ case. Boy was I wrong... 😐 #adtech
https://t.co/BIb2avCNYk

[Mitchell Weinstein @mitchellw]

Composable CDP @HightouchAI making moves to pick up customers leaving Liveramp since the Publicis acquisition. Just hired Jitendra Kumar from Google to head up Agentic efforts. #AdTech
https://t.co/yGRXLubIoA

[Mitchell Weinstein @mitchellw]

Lunch with this awesome team of Ad Ops, Media Ops, and Measurement & Insights professionals. The best in the biz. And happy bday Ryan! #adtech

[Mitchell Weinstein @mitchellw]

Today's internal newsletter - Discussion of recent earnings announcements (NEXN, DSP, TTD, MGNI, PUBM, etc.) and how they all focus on CTV as a major area of growth. Matching relevant ads to core audiences in the right environment remains the highest priority for Ad Tech companies. #adtech

[Mitchell Weinstein @mitchellw]

@DustinCha_ @HatesAdtech Focus on performance vs brand safety. Scibids and Rockerbox definitely help.

[Mitchell Weinstein @mitchellw]

Nielsen to acquire Double Verify for $2billion. Wow. I remember meeting with Oren and Michael back in 2009, where they showed our client's ads running on *very* inappropriate sites.... have come a long way since then. Congrats to the DV team. #adtech
https://t.co/jAP6VJvK8C

[Mitchell Weinstein @mitchellw]

@HatesAdtech Those sales tactics were effective w the buy side in those days.