Vivek Singhal

Co-founder, Bidso.

[Vivek Singhal @singhalvivek10]

The question it forced: what are we actually providing that can't be bypassed?

Answering that honestly is what eventually made Bidso a manufacturing company rather than a marketplace.

[Vivek Singhal @singhalvivek10]

There's a version of the B2B marketplace model that looks great for a few months.

You connect brands to manufacturers.

Both sides are happy. Brands find new supply options, manufacturers get new customers. Volume grows.

The spreadsheet looks promising. But then...

[Vivek Singhal @singhalvivek10]

Owning the product IP, embedding into the brand's operations, or controlling supply in a way that can't be replicated bilaterally.

Coordination value alone doesn't hold.

[Vivek Singhal @singhalvivek10]

@sajithpai 🤣🤣

[Blume Ventures @BlumeVentures]

We are excited to lead BIDSO’s (Fund V) ₹63 crore round to make India the toy factory of the world.

Until 2019, China supplied over 85% of India's toy imports. Then customs duty went from 20% to 70%, and quality controls tightened. As a result, India flipped from a net importer to a net exporter.

At the same time, India’s $2B domestic toy market is now growing at 10%+ annually. But the supply side hasn't kept up. Most Indian manufacturers still use decades-old moulds, copy Chinese designs, and operate as basic OEMs with limited value addition.

BIDSO is different. Founded by XLRI batchmates Vivek Singhal, Rahul Agarwal, and Aditya Krishnakumar, BIDSO doesn't just manufacture to spec. They design their own products as an ODM (Original Design Manufacturer), informed by marketplace data and global trends, and pitch them to brands.

They've seen 12x revenue growth in the last 18 months. They hold character IP licenses for Hello Kitty, Peppa Pig, Harry Potter in India, and NASA globally. And they're already certified to global safety standards with international orders coming in.

@sajithpai (Sajith), Partner at Blume Ventures, says: "After textiles, toys is shaping up to be one of the bigger beneficiaries of the China+1 shift, and BIDSO is one of the very few Indian manufacturers actually equipped to serve that demand today. Vivek, Rahul, and Aditya’s depth of customer insight, coupled with operating rigour, makes them amongst the best teams we have seen in manufacturing thus far. We are excited to partner with BIDSO and support them for the next phase of growth ahead."

To read the full note on why we invested in BIDSO, click here: https://t.co/Seg5hDEVOX

@BKartRed @AshishFafadia @sajithpai @sanjaynath
@arpiit @riashroff @saritaraichu @mehtaalok @mitul_am @SeekingN0rth @DeepikaDakuda @gauthamsiv @ray_elton99 @vikramg05

[Sajith Pai @sajithpai]

Delighted to announce our investment in Bidso and look forward to supporting @singhalvivek10 Rahul Agarwal and Aditya Krishnakumar in their journey to make India a toy manufacturing powerhouse. Thoughts on why we invested and led the round in the link below. Incidentally the three founders met at XLRI Jamshedpur in 2010 and stayed connected, finally getting together in '22 to build Bidso. Also my first XLRI founders!

Let us go! 🚀

[Vivek Singhal @singhalvivek10]

@tenxyou_in have some shame guys! You cant make me buy a shoe with such high emotional value. Shoe is supposed to be functional only. Please ship my NOX Debut asap now. Paap lagega tumhe. Bhagwaan sab dekh raha hai.

[Vivek Singhal @singhalvivek10]

@ICICIBank @ICICIBank_Care has to be the absolute worst at corporate banking. they just find ways to trouble and harass customers and ensure nobody would dare grow their banking with them. Such pathetic sad state of affairs.

[Vivek Singhal @singhalvivek10]

@SwiggyInstamart in a bid to win competition, it’s sad to see that you guys consistently showcase incorrect timelines. Instamart on my location is always on 7 mins whereas actual delivery never take place before 15 mins. Why promise when you can’t deliver.

[Vivek Singhal @singhalvivek10]

@LGIndia How shit is your service. 4 days since the appliance is broken and all the service says he he will check and revert when he can come by. cant believe you guys are manging to sell so much with this pathertic customer service attitude.

[Vivek Singhal @singhalvivek10]

@ajeetbharti @Swiggy @SwiggyCares True. Their customer care sucks, and its not worth going through the ordeal to try to get refund. had a similar experience when i kept on asking them to cancel order(even before it was picked) on account of delay, and they finally cancelled and forfeited amount.

[DeVC @DeVC_Global]

1/ Introducing #Bidso : Stitching the fragmented supply chain in B2B manufacturing !

[Vivek Singhal @singhalvivek10]

Such schools should be sued and license cancelled. pathetic

@BlrCityPolice @smriti

[Civic Opposition of India @CivicOp_india]

We received a disturbing video of a preschool where toddlers are left unattended in a closed room. A senior kid is seen hitting repeatedly a junior school. The school's name is Tenderfoot, Chikkalasandra, Bengaluru- 560061. Please don’t send your kid there! 🙏🏻 #childabuse

[Vivek Singhal @singhalvivek10]

@TheViralFever ch***** ho gaye kya. jeetu ke bina kya pitchers??

[Vivek Singhal @singhalvivek10]

@cricbuzz writers seem to forget what match they are covering.

[Vivek Singhal @singhalvivek10]

Goodest of dogs up for adoption!

[alkiegirl @alkiegirl]

These two friendly Indies lost their human unexpectedly when she was visiting her son abroad. They’ve been in boarding for the past 3 months, and were ready to go home. But unfortunately that won’t happen. If you can give them a home, and keep them out of a shelter, please call.

[Vivek Singhal @singhalvivek10]

❤️

[Suraksha @fireapple15]

@dog_rates @subaru_usa 6 years with this goofball who's taken over our lives (and couches)! If there's something soft & snuggly, you'd find Kinu there 10/10 times! 😅