hưng trần

[hưng trần @siukn123]

@atyget Pl

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@thegameawards Black myth wukong ❤️‍🔥

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@KinzieVal Hi

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@CFCDaily Where's caisedo daily

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@ChampionsLeague Galatasaray
Bayern

[TheSecretScout @TheSecretScout_]

🚨 𝐆𝐈𝐕𝐄𝐀𝐖𝐀𝐘

If Moises Caicedo makes his debut against West Ham on Sunday we will giveaway 2 Chelsea jerseys for you and your friend 🔵 #CFC

To enter 👇

🔄 Repost onto your timeline
🤝 Follow us @TheSecretScout_
🏷️ Tag your friend

The winner will be announced after the game ⏰ - Good luck!

[hưng trần @siukn123]

@TIGGZYT TIGGZZZZZZZ

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@premierleague 1. Chelsea
2. Man city
3. Man utd
4. Liverpool
5. Arsenal
6. Newcastle

[Joe Pompliano @JoePompliano]

Planet Fitness is a fascinating case study.

They offer free pizza and bagels and kick out all the powerlifters by removing heavy weights from the gym.

But their membership price hasn't changed in 25 years, and they now have 2,500 gym locations worldwide.

Here's how it works 👇

The Planet Fitness story starts in 1992.

Michael & Marc Grondahl came from a family of entrepreneurs and wanted to start their own business.

So they bought a struggling Gold's Gym in Dover, New Hampshire.

But instead of catering to bodybuilders (like Gold's Gym), they focused on getting first-timers acclimated to fitness.

They added aerobics classes, child day care, state-of-the-art equipment, and introduced year-long payment plans.

The model initially worked — but as they added two more locations, problems started to compound.

Example: A kid would push another kid in daycare and start crying, or the aerobics instructor wouldn't show up for work and people would get pissed.

So the Grondahl brothers returned to the drawing board for their fourth gym in Portsmouth, New Hampshire.

They removed the heavy weights and introduced the "Judgement Free Zone," effectively kicking out bodybuilders and softening the gym's image.

They ditched group classes, juice bars, and childcare facilities, filling the gym with nothing but equipment.

And they changed the gym's hours to 24/7/365.

But the real game-changer was the price.

That's because getting rid of all the fluff typically associated with gym memberships (group classes, smoothie bars, steam rooms, etc.) allowed Planet Fitness to drop its price to just $10 per month.

That's 80% cheaper than the average gym in the United States ($50/month) and 94% less than an entry-level membership at a luxury gym like Equinox.

And here's the craziest part...

The $10/monthly price hasn't changed in 25 years.

Planet Fitness can do this because:

1) They sign cheap lease agreements with large retail locations that are struggling (Toys “R” Us, Circuit City, etc.).

2) They intentionally target the 80% of Americans that don’t have a gym membership.

The $10/month price point is perfect for these people — affordable enough to get new members but cheap enough so no one cancels.

And it allows Planet Fitness to significantly oversell its available inventory (aka gym space).

For example, the average Planet Fitness is 20,000 square feet and has 7,500 members.

But Planet Fitness knows that 60% of its members don't go to the gym for a 30-day period. So they oversell the space and collect more membership fees each month.

The company then upsells a large portion (60%) of the members that do use the gym, convincing them to pay $25/month for a better package (all locations, etc.).

And they scale this model through franchises.

Planet Fitness only owns ~200 of the 2,500 locations.

The rest are owned by franchisees (individuals, private equity funds, etc.) that pay between $1.5 million to $5 million in setup costs.

These franchises then provide Planet Fitness a steady revenue stream of gym membership royalties (7%), national marketing fees, and even PF-branded equipment sales.

Example: Planet Fitness sold $227 million in equipment to franchises last year alone.

Planet Fitness 2022 Revenue Breakdown
• Franchise revenue: $271.6 million
• Corporate-owned store revenue: $379.4 million
• National advertising fund revenue: $58.1 million
• Equipment: $227.7 million
–––––———
Total 2022 Revenue: $936.8 million (+60% YOY)

And Planet Fitness doesn’t seem to be slowing down anytime soon.

Their franchise model enabled them to open 158 new gyms last year alone — and by keeping their monthly membership rate steady at $10, same-store sales increased more than 11% from 2021.

Planet Fitness Market Cap
2015: $1.5 billion
2023: $6 billion

So the lesson here is simple: Sometimes it pays to think outside the box.

** This breakdown is an excerpt from my 3x weekly podcast (Top 50 in US Sports). Subscribe below so you don't miss any episodes going forward!

Apple: https://t.co/oxtjqN8JOE
Spotify: https://t.co/PHsIGLEjJB

[hưng trần @siukn123]

@ChampionsLeague Chelsea 3 0 Real

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@ChelseaFC I had enough

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@ChelseaFC Can't even win at 3 point lane

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@ChelseaFC What is this????

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@ChelseaFC Potter out

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@ChelseaFC Potter out

[Historic Vids @historyinmemes]

The correct way to tie a scarf

[hưng trần @siukn123]

@Matt_Law_DT Nbkbkkmmbb
https://t.co/2gWj90huRZ

[Thomas Tuchel @TTuchelofficial]

This is one of the most difficult statements I have ever had to write - and it is one which I hoped I would not need to do for many years. I am devastated that my time at Chelsea has come to an end.

[Marius Hauken @mhauken]

Your iPhone is about to receive a new update on Monday.

And it's going to transform how you experience your phone forever.

Here are 9 new features that will change everything:

[hưng trần @siukn123]

#NoToRicketts