Shefali Kapadia

Managing Editor #CPG Specialist @FinancialTimes. I like to report on and eat food. Before: @SupplyChainDive, @TransportDive, @FederalNewsNet. DM for Signal

[Shefali Kapadia @skapadiaDC]

I just can't, in good faith, use this platform right now. It feels wrong. Maybe I'll come back if/when things get better. Catch me on LinkedIn 👋

[Shefali Kapadia @skapadiaDC]

Honey, I shrunk the #chips. And also really blatantly copied a certain other canister chip brand ...
https://t.co/RBDIvphqGK

#cpg #snacks #frito #doritos #cheetos #pringles

[Shefali Kapadia @skapadiaDC]

More treats than tricks today in the CPG world! 🎃

ICYMI, some of the sweet treats food & bev manufacturers released or brought back this season: https://t.co/x4fSYkiEZS

#halloween #trickortreat #cpg #food #snacks

[Shefali Kapadia @skapadiaDC]

@c_douglasmoran Was it something like 🛒🛍️🥑🍷(for the record, I'd read that)

[Shefali Kapadia @skapadiaDC]

Amazing. ALL #PR folks should follow at least two of these steps! I guarantee, you'd get a much better open and response rate from #journalists

[Suzanne Struglinski @SuzanneStrug]

PR Tip of the day - before pitching a reporter, here is what I check
1) Twitter Feed
2) LinkedIn Feed
3) their last five stories
4) that media outlets audience
5) how my pitch aligns with my goals & how it matches what the reporter currently covers and the current newscycle

[Lauren Elkies Schram @LaurenESchram]

Calling all non-alc beverage CPG experts: What are some topics about the business that aren't being covered by other outlets that deserve ongoing coverage? @CPGspecialist is looking to launch a monthly (or more frequent) feature that would appeal to you. Please DM with any ideas.

[Shefali Kapadia @skapadiaDC]

A lil📊showing Beyond Meat's recent losses ...😬$BYND
https://t.co/27GGhactsp

#beyondmeat #earnings #plantbased #food #cpg

[Shefali Kapadia @skapadiaDC]

Hi. I'm Shefali. I'm a #coffee snob.

So I'm skeptical - but also intrigued - by this latest from @Nestle @bluebottleroast: Craft Instant #espresso

My musings today on @CPGspecialist: Will Nestle's Blue Bottle Instant Espresso Win Over Coffee Snobs?

https://t.co/LmMPurztqQ

[Shefali Kapadia @skapadiaDC]

A great read! And a refreshing dose of reality compared to some execs or LinkedIn influencers who claim to start their morning routines by 4am 🤯

[Jane Thier @thier_jane]

A few weeks ago I admitted to my boss that I always wake up at the last possible second. Why did I tell her this? I don't know! I regretted it instantly! But I DO know I'm not alone. So I spoke to some proud compatriots about our shared dirty secret 💤💤 https://t.co/km7I5tQpqz

[Shefali Kapadia @skapadiaDC]

🎃🍷🍫
https://t.co/YPesjfHXxP

[Shefali Kapadia @skapadiaDC]

Me: I think I'll just ease into Monday after being on vacation and catch up on what I missed.
Bang Energy: Nope. We're gonna declare bankruptcy.

@_SLFuller tells you all you need to know: https://t.co/d7kAb2yvrL
#beverage #CPG #bankruptcy #energydrink

[Shefali Kapadia @skapadiaDC]

Do we think the new Purple @mmschocolate is a descendant of @McDonalds Grimace?

[Shefali Kapadia @skapadiaDC]

A heartwarming piece by @jheckmanWFED
Remembering Mike Causey: Federal community loses a peerless reporter – and a friend https://t.co/qtN1UJDgW0

[Shefali Kapadia @skapadiaDC]

I had a craaazzzzy afternoon of writing & editing news, which means tomorrow morning's @CPGspecialist newsletter is a meaty one. (Or will it be ... plant-based meaty🌳). Only one way to find out: trial! https://t.co/GHF615bBAP

[Shefali Kapadia @skapadiaDC]

☕

[CBS News @CBSNews]

Attention coffee lovers: there's now scientific proof that the beloved beverage is as good for your heart as it is for your soul. https://t.co/Z08MTKfwNd

[Shefali Kapadia @skapadiaDC]

A huge loss. Causey was a wonderful mentor early in my career. He had such a way with words - in print and on air. The 3am shift wasn't so bad when reading his columns! He will be greatly missed. https://t.co/pyEnMLzB1J via @FederalNewsNet

[Shefali Kapadia @skapadiaDC]

#food #CPG #journalist problem: when you're looking for a photo of @MarsGlobal and your search results turn up a bunch of beautiful planet photos that mesmerize you and distract you from what you were even doing in the first place ...

[Shefali Kapadia @skapadiaDC]

@foresthillsnews 😭😭 they'll be missed!

[Shefali Kapadia @skapadiaDC]

@c_douglasmoran YES🍦great to see you!!

[Shefali Kapadia @skapadiaDC]

Last but not least panel for me at #groceryshop2022. @Hersheys @kroger @EatBanza and @BainAlerts talk CPG-retail relationships and collaboration. V important topic these days #cpg #retail #food #grocery