Skorm

I write emails that you actually want to read - Working on @TheArnoldApp 🐧

[Skorm @skormd]

Nothing due today. Enjoy the weekend.

[Skorm @skormd]

https://t.co/cvy7lwl1aP

[Skorm @skormd]

@stefabrudan @komal_uk01 Could’ve sworn I’ve seen it before

[Skorm @skormd]

@limitlesstack I’ve never seen a more horrible page like the one from Chimera for the bromantane. Do you have any other where it can be sourced?

[Skorm @skormd]

https://t.co/cvy7lwl1aP

[Skorm @skormd]

@brunettemocha Just to end up copying and pasting work emails in chatgpt.

[Skorm @skormd]

I kept abandoning goals because step one never felt connected to the actual goal.

So i'm building an app where you plan backwards -> start at done, work back to today. it's called arnold.

[Skorm @skormd]

the execution piece is what most people miss. getting flows live is the easy part — it's the ongoing refinement that actually compounds. most brands set it once and never look at it again, then wonder why numbers drift. the ones at 40%+ KAV are probably reviewing that stuff every month

[Skorm @skormd]

@IdrisEcom_email this is what a warm list actually looks like when you treat it right. one email, right moment, right message — the list does all the heavy lifting. results like this don't happen by accident, good work

[Skorm @skormd]

@MindshareConsu solid breakdown. the landing page fix is underrated — most people skip straight to creative tweaks when the page is what's actually bleeding conversions. and once you do fix the system, email is what makes that CAC actually pay off on the back end

[Skorm @skormd]

@LuxLifestyleLab and when CPMs keep climbing the only brands that survive it are the ones where email recovers the cost of the click. if you're spending on ads with no post-purchase or welcome flow, you're just funding a leaky bucket

[Skorm @skormd]

@vitaliidodonov MRR

[Skorm @skormd]

@b_nnett that subject line is actually doing real work though — "a real reason to come back" names the objection instead of pretending nothing happened. most win-back emails just say "we miss you" and get ignored. that one at least respects that you've been gone

[Skorm @skormd]

@cbwritescopy yeah "saw you on linkedin" isn't personalization it's just proof you have eyes. real personalization means you understood their specific problem well enough that they feel like the email was written for them specifically — not that you skimmed their profile for 10 seconds

[Skorm @skormd]

@ItsLeonBekteshi open rate looks solid but 4% CTR on a 47% open tells you most people read it and moved on. usually means the email was interesting enough to open but the CTA wasn't specific enough to make them act. what was the ask at the end?

[Skorm @skormd]

@thesaidadam owning the list is the whole game honestly. every other platform is just renting. the part most people skip is what happens right after someone subscribes — that first email is doing more work than any single piece of content you post

[Skorm @skormd]

@codyschneider the email piece is what usually makes or breaks the ad math. cheap clicks don't mean much if there's no sequence warming them up after signup — CAC never pays off without something converting on the back end

[Skorm @skormd]

@MCovBrown Agreed on the optionality — but subscribers without a welcome sequence are just a number. The list only becomes an asset when you have something waiting for them the moment they sign up. 1x/mo with no onboarding means most of them forget who you are before the second email lands.

[Skorm @skormd]

Templates fail because they're written for the average person, which means they're written for no one specifically. The moment you stop trying to sound like a marketer and start sounding like yourself, the reader feels it. Copy only converts when it actually sounds like a human sent it.

[Skorm @skormd]

@pcshipp Paid acquisition is renting attention. At $1,500/mo in ads, the math only starts working when your onboarding flow turns those first activations into retained users. If people are touching the product once and drifting, the ad problem is actually a retention problem.