Skyler Cook

Native Hoosier | White Sox survivor | Redhead | Coffee dependent | B2B marketer

[Skyler Cook @skylerc]

Remember being sick from school and watching like 4 SportsCenters? That was a long time ago.

[OptaSTATS @OptaSTATS]

Colson Montgomery:

1st season: 20th HR in 247th AB
2nd season: 20th HR in 254th AB

He's the only player in history to hit 20 HR within his first 275 AB in each of his first 2 MLB seasons.

[Skyler Cook @skylerc]

How can you not be romantic about baseball?

[Chicago White Sox @whitesox]

First career home run for Braden Montgomery is a WALK-OFF!

[Chuck Garfien @ChuckGarfien]

Source: Braden Montgomery is being called up to the majors.

[Mike Schumann @ The Daily Hoosier @daily_hoosier]

Alabama transfer forward/center Aiden Sherrell has committed to IU basketball #iubb https://t.co/LGo9pOnWWK

[Skyler Cook @skylerc]

I really didn't think the Bulls would clean house. I'm glad I'm wrong.

[Skyler Cook @skylerc]

Tiger, you have unlimited money. Hire a full-time personal driver.

[Skyler Cook @skylerc]

This Kansas vs St. John 's is a tough game to watch. First to 60 wins.

[Skyler Cook @skylerc]

Most B2B teams are using AI to do more of the same. Faster emails. More ads. More content. If your strategy wasn't working before AI, scaling it just creates more noise. Fix the strategy first.

[Skyler Cook @skylerc]

The long nightmare is over. #iubb

[Skyler Cook @skylerc]

85% of B2B marketers say AI changed how they create content. Only 39% report meaningful gains. Experimentation isn't a strategy.

[Skyler Cook @skylerc]

Most demand gen teams optimize for the form fill. The decision was made three weeks before that form existed. #DemandGen

[Skyler Cook @skylerc]

Put Sisley in you cowards. #iubb

[Skyler Cook @skylerc]

How Today’s Leading CMOs Are Leveraging AI In Marketing

https://t.co/iToA7cuQoK

[Skyler Cook @skylerc]

B2B buyers are responding most to relevance and real expertise right now.

https://t.co/5akZ3nED7O

[Skyler Cook @skylerc]

Consumers are deciding faster than ever and the path to purchase is shrinking. Frictionless experiences and trust signals are now core conversion drivers. https://t.co/imYbJrzUsm

[Skyler Cook @skylerc]

Brands optimizing mobile apps and websites with AI are really optimizing experience, not just tech.

https://t.co/qp5Xxgi19u

[Skyler Cook @skylerc]

Watching curling, but I have no idea what is happening,

[Skyler Cook @skylerc]

What CMOs Wish Marketing Teams Understood About Succeeding in 2026
https://t.co/cFeHbHZ6pM

[Trevor Manhertz @trevormanhertz]

After thoughtful consideration, and with the support of my family, I would like to announce that I will be re-classifying into 2026 and committing to Indiana University…Go Hoosiers!!! @IndianaMBB