Sina Finance about #JISOO's influence on Alo
After appointing Jisoo as its GA, the impact was instant. Alo's revenue jumped from around $200M in 2020 to $1B by 2022, a fivefold surge in just 3 years. By late 2024, the brand expanded to 126 stores across 25 countries and regions.
JISOO generated over $2.2 million in Media Impact Value for #Salomon within a week of her global ambassador announcement.
The brand’s performance surged to 7x its average daily level, with a collaborative Instagram post from #JISOO and Salomon alone earned $516K in MIV.
✅ YA SE PUEDE VOTAR CON NORMALIDAD POR #JISOO en Billboard Korea’s Top K-Artists
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Fastest Korean female soloists to reach 9M followers on Spotify.
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4. IU — +10 years
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Launchmetrics
단 한 명의 홍보대사 발표로 일주일 만에 $2.2M의 MIV를 창출했다.
5월 28일, 살로몬이 지수를 새로운 글로벌 앰버서더로 발표했을 때, 브랜드의 전체 실적은 그날 하루에만 거의 7배나 급증했다. 살로몬과 지수의 인스타그램 협동 게시물은 $516K의 MIV를 자체로 기록했다.
Launchmetric Instagram update with JISOO.
"$2.2M in Media Impact Value® (MIV®) in one week-generated by a single ambassador announcement.
When Salomon revealed Jisoo as its newest global brand ambassador on May 28, the brand's overall performance surged nearly sevenfold on the day alone. A collaborative post between Salomon and Jisoo's Instagram accounts drove $516K in MIV on its own, setting the tone for what the full week would deliver."
#JISOO announcement as Salomon’s newest Global Ambassador generated over $2.2M in Media Impact Value (MIV) within a week, Salomon recorded a daily performance 7x bigger than its average.