This AI generated song featuring Drake & The Weeknd trading lines about Selena Gomez dropped on Saturday.
It now has 20m streams in under 48 hours.
TikTok: 13m
Twitter: 5.3m
Spotify: 254k (<24 hours)
Youtube: 144k
Soundcloud: 84k
The track is impressive & the artist leans hard into AI in the branding.
→ The title says it's AI.
→ Artist name is Ghostwriter.
→ They wear a cloth like a ghost in the videos.
The fact its AI is a feature. It's why everyone wants to talk about it.
What about when that's not interesting anymore?
Will AI mashups of celebrity artists become a new art form, like some mutant child of the remix?