Jeremy Perez-Cruz

Consultant, Creative Director, Photog. Previously, @NYTimes @etsy @pepsico @uber @buzzfeed @skillshare

Currently, creating a better way of working:

[Jeremy Perez-Cruz @sleepingplanes]

Doing a spontaneous test print sale. Deeply discounted because mystery is fun and art should be accessible.

Non-standard sizes between 4 x 6 and 18 x 24 inches. Each come with a short written description of what makes them a “test” and all are signed on the reverse.

Link in 🧵

[Cameron Koczon @FictiveCameron]

If you are thinking about / working with AI you just have to watch @frank_chimero's absolutely fantastic Kinference talk.

[Jeremy Perez-Cruz @sleepingplanes]

@Joshua_Ariza Buy a fender instead

[Jeremy Perez-Cruz @sleepingplanes]

Judo is my new favorite sport.

[Jeremy Perez-Cruz @sleepingplanes]

@jstrelioff I always like to say "We build brands, not logos."

Giving context to how all of the elements work together makes all the difference.

[Bradford Pearson @BradfordPearson]

The Supreme Court announcing that presidents are basically now kings during July 4th week is quite a choice.

[Jeremy Perez-Cruz @sleepingplanes]

@dave_krugman 👋🏼

[Jeremy Perez-Cruz @sleepingplanes]

@rishvee @Adobe @InDesign @Lightroom I'm an adobe fan! I just wish they'd spend a little more time on creating thoughtful, empathetic workflows and less time cramming Ai into every tool (Forgot to mention @Acrobat is now a sluggish, unusable mess).

[Jeremy Perez-Cruz @sleepingplanes]

My favorite @Adobe feature is having to uninstall and reinstall @InDesign every time I want to use it. (My second favorite is making a new catalogue copy in @Lightroom every time they do an update).

[Jeremy Perez-Cruz @sleepingplanes]

@jhsilverman @benblumenrose @benblumenrose I’d ask how long/far they’d want their investment to go. A lot of the “sprint” work I’ve seen lately tends to be very surface.

Would over index on strategy & client collaboration to brand build for the future. $50k min but wouldn’t need to redo the work later.

[Jeremy Perez-Cruz @sleepingplanes]

@jhsilverman Appreciate you ❤️

[Jeremy Perez-Cruz @sleepingplanes]

@jina I remember going through some stuff at Buzzfeed because they couldn’t verify some of my college transcript details. But, at that point, I had been working professionally for nearly 20 years. Silly.

[Jeremy Perez-Cruz @sleepingplanes]

@illkoncept NYC vibes hard.

[Jeremy Perez-Cruz @sleepingplanes]

@itspatmorgan @karasmarsh +1

[Jeremy Perez-Cruz @sleepingplanes]

@intoitoverit I remember one tour where I ate used cigarette butts out of a wet ashtray to win a $10 bet so I could splurge on Wendy's dollar menu (since I had only eaten peanut butter for 3 days prior).

A nice meal and/or a real bed goes a long way.

[Jeremy Perez-Cruz @sleepingplanes]

@jhsilverman same

[Jeremy Perez-Cruz @sleepingplanes]

@Joshua_Ariza Holy shit.

[Jeremy Perez-Cruz @sleepingplanes]

@jina I have a bunch of flavors of budget-split amongst groups. Do you want to track by category or just a rolling M/M type of thing?

[Jeremy Perez-Cruz @sleepingplanes]

Today, the best song in the world is "Who Knows Where The Time Goes" by Nina Simone.

https://t.co/TubY5wu3zH

[Jeremy Perez-Cruz @sleepingplanes]

@ChappellTracker And the new ninja turtles!

[Jeremy Perez-Cruz @sleepingplanes]

@joelle_lb The parallax on this feels really off to me. Gives the impression of being on a boat versus in a home.