The MLS has room to grow in a few ways, but 1 major thing sticks out:
The team naming conventions.
I’m watching a game between “San Diego FC” and “FC Dallas.”
We are not in Europe. We don’t call our soccer teams “football clubs.” Why the hell are we integrating foreign nomenclature into the top level branding of a team? It reads like we are trying to be someone else.
Beyond that, “FC Dallas” doesn’t even make sense in English. “Football Club Dallas” puts the modifier “Dallas” after the head noun “Football Club.” That is Romance language construction—grammatically common in Spanish or French, but not in English.
So not only are we using foreign terminology, we are also forcing foreign grammar into our brands.
And then the core of the issue: bucking a ubiquitous trend in all other American sports. Literally every other American team uses the same nomenclature:
City + Mascot/Nickname
The Dallas Cowboys, Los Angeles Lakers, Boston Red Sox, Washington Capitals…
It’s the city and a thing. It tells you where they are from and gives you some semblance of a brand to assign to the idea of the team.
“FC Dallas” gives you nothing. No imagery, no brand, just a bland technical “name” to use to refer to the team.
This is just one of the many “foreign” things about US soccer that just make it hard to get into as an American fan.
If you want to take over the American market, you have to be authentically American. The MLS simply does not present that way in its current form. If anything, they come across as wannabe Europeans.
Until the MLS manages to own its American nature, they will struggle.
back then winning copa america and tournament mvp couldn’t even get you a ballon d’or nomination, but messi was given the award over lewandowski in 2021 because of this same trophy lmao
everything he won is tainted by favoritism and corruption… “greatest of all time” my ass
This will be the most watched recorded vote in modern times.
It will give a list of names of every Member of Congress who betrayed America, committed treason, and sold out the American people to a foreign country.
JEFF POWELL MBE: Why unapologetic imposter Lionel Messi is now not even in the top five players of all time - and will forever be tainted as the leader of Argentina's brutes in ugliest World Cup final ever https://t.co/cFA1EteYJU
Messi vs Algeria + Cape Varde + Austria + Jordan = 7 Goals
Messi vs Switzerland, England, Spain = 0 Goals
Biggest statpadder in the history of the football 😂😂😂😭😭😭
I don't feel any affection for him given how his fans behave when it comes to ronaldo the hatewatch was too good man and he dropped a stinker on top of that as well
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