Arizona State athletic director Graham Rossini said Randy Bennett's team will be competitive in the NIL space, thanks to many people who've stepped up.
However, Rossini doesn't believe that NIL should be ASU's biggest selling point.
He used examples of players like Jordyn Tyson, Kenzie Brown, and Cole Carlon as athletes who could've gone somewhere for more money but stayed at ASU.
"We feel like we've got a number of attributes to recruit athletes to ASU and not just lead with the financial outcome."
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