Chris Small

Fractional CMO | Growth Marketing | Proud Dad of Four | Christ Follower

[Chris Small @smallchris]

@spwfeijen Let me see the ads.

[Chris Small @smallchris]

@CharlieCannon9 @BryanBumgardner @northbeam Any SaaS company or Ecom that focuses on growth, enterprise value, and CAC:LTV as the primary efficient metric.

[Chris Small @smallchris]

@DamiDefi Apple has returned 310,000% since its IPO.

[Chris Small @smallchris]

@JaredDHardin Nice work! What’s your content strategy?

[Chris Small @smallchris]

@BednarikMatt Apollo has an enrichment feature when you pull a prospect list. That solves your number issue. It also has an auto dialer so you can call multiple people at a time and it pauses the calling when someone picks up.

Running this play for a client right now.

[Chris Small @smallchris]

@KevinCohesive Did you do it?

[Chris Small @smallchris]

Understanding personality styles, working styles, interests, dreams and fears also helps reveal fit.

[Dara @dara_venture]

I've hired a lot of people.

I like to set them up before we get cracking at the "interview"

look...you're in the room because your track record already did the talking. I don't need the resume read back to me.

What i actually want is what you've done, what you've survived, where you're soft, and whether you can drop the rehearsed script you think I wanna hear.

Person to person. tell me what makes you you. the hardships, the story. the real one.

The authenticity that comes from dropping the act and being vulnerable and talking like you're talking to one of your friends is a beautiful thing.

It doesn't happen often but when it does.....you know you're onto a real winner.

[GREG ISENBERG @gregisenberg]

I didn't cover Claude Opus 4.8 on my pod because I don't think it's MEANINGFULLY better than GPT 5.5 as of May 29th.

We're entering the era where model releases start to feel like iPhone releases. Remember when every new iPhone was a genuine leap? Now it's a slightly better camera and you can't really tell the difference. That's where models are heading. 4.6 to 4.7 to 4.8. Each one is a little different. Nobody can agree if it's better or worse. The benchmarks say one thing, the vibes say another.

The thing that actually matters right now is what's happening around the models. Claude Code shipped dynamic workflows this same week and that genuinely changes what one person can build.

Codex shipped a desktop app with an in app browser that combines coding and knowledge work in one surface. Those are the releases that move the needle for people. The model underneath is becoming interchangeable.

I think we're maybe 6 months from nobody caring which model they're using the way nobody cares which engine is in their Uber. You just want to get where you're going.

When something genuinely changes the game for builders, I'll cover it on @startupideaspod. Opus 4.8 wasn't that. Dynamic workflows was.

I'd rather save you the hour.

[Chris Small @smallchris]

@suekhim Math and coding skills for my 12 and 10 year old

[Chris Small @smallchris]

@boringmarketer Nice. Are changes in the supply chain made public so you can stay on top of vendor displacement?

[Chris Small @smallchris]

This happens regularly to me in long or particularly difficult sessions

[Justine Moore @venturetwins]

AGI has been achieved externally

[Chris Small @smallchris]

Hot take —

I’d rather work with a cracked, no-degree, used-to-work-at-jiffy lube operator who’s hungry to win than an Ivy League MBA who’s a complete tool bag any day of the week.

[Chris Small @smallchris]

@asmartbear My clients that have owned media and content as a budget line item are the most successful.

[Chris Small @smallchris]

@askOkara Totally. Still takes orchestration work and taste. But you’re 100% right that the bad apples will get weeded out.

Best marketers will win

[Chris Small @smallchris]

@KevinSzabo14 Um, ya?

[Chris Small @smallchris]

@AliAbdaal “Quietly” 😑

[Chris Small @smallchris]

@benradack What’s your creative production workflow?

[Chris Small @smallchris]

@AlexFinn @AlexFinn - are you using Manus for ads mgmt or creative production? Both?

[Chris Small @smallchris]

@jforjacob Show me