Aiste - the brand architect

Rebranding Specialist | Founder of Fintech Branding Studio

[Aiste - the brand architect @smart_aiste]

@soniaabhyankar @PayPal Then blue is all the way!

[Aiste - the brand architect @smart_aiste]

@PayPal quietly did a full rebrand!

I broke down every detail in my analysis—from the logo evolution to bold new visuals. Dive into the full rebrand audit here:
🔗 https://t.co/f4miqLp72f
#PayPalRebrand #FintechDesign #rebranding

[Aiste - the brand architect @smart_aiste]

Check out my article on “Transformative Fintech Rebrands: Strategies and Success Stories” to learn why fintech companies rebrand, the tactics they employ, and the amazing results they achieve. https://t.co/jrRAe7Ji2N

[Aiste - the brand architect @smart_aiste]

I’ve spent the last 5 years exploring the ins and outs of fintech rebrands. The transformations I’ve seen are nothing short of incredible. 🧵
#Fintech #Rebranding

[Aiste - the brand architect @smart_aiste]

These changes aren't just cosmetic. A successful rebrand aligns a company’s image with customer expectations, creating stronger emotional bonds. It builds trust and loyalty by making the brand feel more relevant and reliable. #BrandPsychology

[Aiste - the brand architect @smart_aiste]

@davidphnn agency

[Aiste - the brand architect @smart_aiste]

@AiHandbook @promptschool Chat

[Aiste - the brand architect @smart_aiste]

@murshed_ab_hadi Stolen work. Delete it

[Aiste - the brand architect @smart_aiste]

@nbcsnl @mulaney OMG OMG OMG! The comeback kid is back! 🐶

[Aiste - the brand architect @smart_aiste]

@slaterdesign You both look great!

[Aiste - the brand architect @smart_aiste]

So thrilled!
Our project got featured again on the @Behance Graphic Design gallery. <3 that gold medal!

#brandidentity #featured #behance #GraphicDesign

[Aiste - the brand architect @smart_aiste]

@Maldeojodesign Thanks for sharing this! :)

[Aiste - the brand architect @smart_aiste]

@theChrisDo haha! same thoughts crossed my mind - Tokyo character is so inconsistent and at times really bugs me off :D
Either way, still hooked on the tv series

[Aiste - the brand architect @smart_aiste]

@webshocker_net @AIGAdesign Thank you Matjaz!

[Aiste - the brand architect @smart_aiste]

Today is my birthday and I just received a message that I got featured on AIGA Members Gallery.
Thank you @AIGAdesign for a great birthday gift 😄🎂

#birthdaygift #behance #aigadesign #featured

[Aiste - the brand architect @smart_aiste]

@lindadong We have the same birthday! :) How cool! Happy Birthday Linda 😊