Smartology

Creating record-level engagement for our customers by semantically matching #BrandedContent alongside publisher articles.

[Smartology @Smartologynet]

We are pleased to announce our Series A funding today: https://t.co/OIOG9rZMBI

[Smartology @Smartologynet]

Post-GDPR, The Financial Times sees private deals rise from 5% to 70% of programmatic ad revenue via @Digiday

https://t.co/pjHTe5kfI2

[Smartology @Smartologynet]

Smartology’s Mark Bembridge: a programmatic primer as digital advertising gets ready to clean house:

https://t.co/1Ezf8HEgKq

[Smartology @Smartologynet]

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election via @Adweek
https://t.co/clApa8BYKw

[Smartology @Smartologynet]

Our founder and CEO @MarkBBembridge has written for @PerformanceIN on the opportunities posed by contextually aligned native advertisements.

https://t.co/7LAM4YuWhT

[Smartology @Smartologynet]

German publishers wrestle with Firefox’s latest anti-tracking changes via @Digiday
https://t.co/WAQ24kv1Oq

[Smartology @Smartologynet]

As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt via @Adweek

https://t.co/hJliErA39U

[Smartology @Smartologynet]

Want to know more about privacy? Follow The Privacy Project by @nytimes to explore the technology and where it’s taking us, and to convene debate about how it can best help realize human potential. https://t.co/3PQyyOszL8 #privacy

[Smartology @Smartologynet]

Publishers mount first-party data fightback against the digital advertising duopoly via @TheDrum https://t.co/z4nXDwgRxG

[Smartology @Smartologynet]

Ad Tech Gets Positive News Post-GDPR. A new report released at #DMEXCO19 Dmexco found programmatic spend is actually up 33% last year to hit $18.4 billion. Report by @JamesonFleming for @Adweek. https://t.co/kQuPRFyYgd

[Smartology @Smartologynet]

"Cookie Conundrum at DMEXCO". Read Digiday's take on the adtech event by @seb_joseph for @Digiday #DMEXCO19 #adtech

https://t.co/E3c82O1GGB

[Smartology @Smartologynet]

"The death of the cookie is closer than it has ever been. Moves made by Google, Apple and Mozilla to squeeze third-party cookies from their browsers have made sure of that." Read how adtech is adapting to the pivot to privacy by @seb_joseph on @Digiday.
https://t.co/XuKI2HuWzz

[Smartology @Smartologynet]

UK desktop ad viewability now exceeds 70% via @TheDrum

https://t.co/RbCb6pwotd

[Smartology @Smartologynet]

What Firefox’s anti-tracking update signals about wider pivot-to-privacy trend via @Digiday

https://t.co/B6A57hM9iC

[Smartology @Smartologynet]

UK desktop display ad viewability breaks 70% barrier for first time via @Campaignmag

https://t.co/8buMIU6EnD

[Smartology @Smartologynet]

We recently spoke to @Campaignmag about IAB's TCF 2.0. You can read more here: https://t.co/MIdbAvYY1f

[Smartology @Smartologynet]

Great breakdown here from @Digiday on all things TCF 2.0 >>>
https://t.co/ajpNuumA9Y

[Smartology @Smartologynet]

Great article from our CEO @MarkBBembridge in @MarTechAdvisor exploring how the adtech industry can respond to the ICO's ruling by focussing on regaining consumer trust.

https://t.co/xReTAvX0w1

[Smartology @Smartologynet]

Our CEO @MarkBBembridge is quoted in @Campaignmag article on IAB's updated Transparency and Consent Framework.

You can read more here: https://t.co/MIdbAvYY1f

[Smartology @Smartologynet]

The Rundown: The GDPR safety bubble has finally burst via @Digiday

https://t.co/YnbeAJoDX1

[Smartology @Smartologynet]

Our CEO @MarkBBembridge has written for @Minutehack exploring the benefits of trade missions to establish new export markets. You can read more here: https://t.co/HUfXdxhY9J