Silvi Specter | Marketing consultant for startups

I create bold marketing for brave founders with high standards and little marketing | My superpowers: Go-to-market, lead generation, content ⚡️

[Silvi Specter | Marketing consultant for startups @smspecter]

@mattshumer_ This essay is exactly why marketers should learn to leverage AI now: https://t.co/FjuDxhJgop

[Ori Miller | אורי מילר @orielishamiller]

This post is a bit long, but it's crucial that you read it.

The short 22-second video is probably the toughest one I've watched from October 7th. It doesn't show any graphic scenes like bodies, injuries, or blood.

It's just a brief exchange between a police officer in combat and two girls he rescues. I watched it exactly a week ago for the first time, and since then, it hasn't left my mind. Every time I think about it, a shiver runs down my spine.

Here's the story of these girls and their family. A horrific tale beyond imagination.

On the morning of October 7th, the Swissa family from Sderot woke up to an alarm instructing them to enter a protected space due to rocket fire from Gaza. The parents, Dolev and Odia, had a routine: whenever rocket fire from Gaza began, they quickly packed a suitcase and left the city for a short period until the rocket threat subsided, as they did this time.

After a few minutes, they took their two little daughters, placed them in the family car, and headed towards the exit of Sderot. As they approached the city's entrance, Dolev saw a car with terrorists on it. Realizing they had no choice, Dolev took his 3-year-old daughter, Lea, and ran with her out of the car, while Odia took 6-year-old Romy and tried to hide with her among the trees.

A few meters behind the car and in the midst of running, Dolev was shot by the terrorists while holding his little daughter in his hands. He told her to run to her mom and hide. When Lea, the 3-year-old, reached her mom, Odia realized she had to do something to save her daughters. She put both of them in the car but couldn't start driving due to shock. At that moment, Amar, an Arab-Israeli, recognized the mother's distress, got out of his car, and entered the Swissa family's car in an attempt to save them.

Amar drove the car towards the Sderot police station, unaware that, at that moment, Hamas terrorists had taken over the police station. As Amar approached the police station with the car, the terrorists sprayed the car with bullets, killing both him and Odia in the front seat.

The two little girls, Lea and Romy, continued to sit in the back seat of the car while their mother died in front of them. After long minutes, several police officers arrived at the scene to rescue the little girls. As seen in the video, 6-year-old Romy, in her desperate plea, shouts, "No, please, no." She thinks they are terrorists. After the officers identify themselves, she cries out, "Take us, please take us." And then immediately, "I'm here with my baby sister." While the officers rescue her and her little sister.

This scream has not left me for long days. A 6-year-old who saw her mom murdered before her eyes, surrounded by a war between terrorists and police, has to protect her little sister.

I've attached the video and a segment from an article about them on Channel 11 in Israel with English subtitles.

Please share this. No little girl in the world should go through something like this. No child should see their mom die because of terrorists like this. That's why Hamas must be eradicated. There's no other choice for a free world.

#HamasislSIS #October7massacre
#Israel #FreeGazazFromHamas #Gaza
#TheRealImage

[Vivid.🇮🇱 @VividProwess]

Remember Kim Dukarker (22), an officer in the Border Patrol, who was murdered on October 7th.

Kim had a whole life ahead of her.

Kim epitomizes what it means to be a hero.

[Silvi Specter | Marketing consultant for startups @smspecter]

@maros_petrus Just did the same thing, congrats!! It’s an exciting ride. Happy to chat at any point

[Silvi Specter | Marketing consultant for startups @smspecter]

@dickiebush 🤖🤖🤖

[Silvi Specter | Marketing consultant for startups @smspecter]

@dickiebush 🙋‍♀️🙋‍♀️🙋‍♀️

[Silvi Specter | Marketing consultant for startups @smspecter]

@gaetano_nyc 🙋‍♀️ I work with founders who have high standards and no marketing team. As the first marketing hire at multiple fast-growing startups, including Lemonade, I know what it takes to build standout go-to-market and lead generation programs that bring results: https://t.co/QJsqc1ME8x

[Silvi Specter | Marketing consultant for startups @smspecter]

@keelyflaherty BeReal duh

[Silvi Specter | Marketing consultant for startups @smspecter]

@BaseballBroadSt 3-1*

[Silvi Specter | Marketing consultant for startups @smspecter]

@cmphelps5 😭😭😭

[Silvi Specter | Marketing consultant for startups @smspecter]

@thenaynayshow @Phillies 😭😭😭

[John Clark @JClarkNBCS]

Well this will give you chills getting ready for tonight

@DelcoDelphia

[Silvi Specter | Marketing consultant for startups @smspecter]

@ChadEtch i’m at the game as a phillies fan and it honestly hasn’t been bad. people have been super friendly 95% of the time. i think twitter is just making it sound worse than it actually is

[Marcus B @Marcus117B]

Great Win Phillies!!!

[Tyrone Johnson @TyJohnsonNews]

The Phillies didn’t just win, they crushed the defending world champs. Nothing is off the table. Nothing

[Silvi Specter | Marketing consultant for startups @smspecter]

@mochizzzzzzzzzz ew

[Silvi Specter | Marketing consultant for startups @smspecter]

@gordondeb Great article in @Forbes! Another reason the No Surprises Act is important is it impacts employers & employees: Employers are responsible for making health insurance transparent, and noncompliance costs $100/day/employee. Employers need to know! https://t.co/q8oYFg97cO

[Silvi Specter | Marketing consultant for startups @smspecter]

@profgalloway love the Chelsea hat

[Silvi Specter | Marketing consultant for startups @smspecter]

@smerconish @profgalloway Employers need to create a hybrid or remote office model. Increased flexibility, autonomy, and work-life balance reduces burnout, but not productivity.