Snow

e-mails

[Snow @sn444ow]

@MyUS_Shopaholic @yantilim03 I’ ve already sent you a direct message

[Snow @sn444ow]

@MyUS_Shopaholic

Urgent — My MyUS account was disabled after I placed an order for an item. The payment was debited but I can’t access my account. I need immediate payment cancellation/refund or account reactivation. Please respond ASAP.

[Snow @sn444ow]

when making your welcome flow, make sure you think about these :

—> what matters to customers

—> what are their objections

—> is buying your product a time taking decision or an impulse purchase

this will help you set up a convenient welcome flow for your customers

[Snow @sn444ow]

@Brothers_Media_ Great and meticulous checklist

[Snow @sn444ow]

Campaigns are not exclusively made to promote your brand new product.

You educate your customers. Tips, tricks, meanings..

Educational campaigns are better.

[Snow @sn444ow]

Exposing your brand to your customers builds trust.

At a certain point trust will reach a level that drives conversion.

You can only convert the customers who know and like you.

[Snow @sn444ow]

Hero section is made to present what you offer.

Bridge section educates the customer and shows what you have to offer.

The footer is for social proof.

[Snow @sn444ow]

unsubscribes are your friend, do not fear them : unsubscribing contacts only clean your list from uninterested users, improving deliverability.

[Snow @sn444ow]

email offers high roi, each dollar invested in e-mail can give off up to 45$ in return. E-mails are consumed like social media nowadays with statistics showing 61% of people (all ages) checking their emails multiple times a day.

[Snow @sn444ow]

@Brothers_Media_ Good and accurate point

[Snow @sn444ow]

the challenge-justify-need template is still strong, it does only build curiosity and trust but also gives off action since framing the product as a need drives conversions. Specific pain points make the reader feel understood which increases engagement

[Snow @sn444ow]

subject lines are one crucial thing in e-mails, avoid spammy elements such as the "all caps method", the !"!!" marks and the "free" word, use only a few words, and there you go : clean subject line.