Aki Snellman

Experienced digital business leader, always looking for new ventures. My personal thoughts.

[Aki Snellman @snellman]

The games industry is Finland"s #1 creative/cultural/entertainment export business. So proud of this review for @Housemarque #Returnal https://t.co/bldfzglMau

[Aki Snellman @snellman]

@TerhiMajasalmi Jospa on tuttu tilintarkastaja, niin saivat halvalla. #maantapa

[Ad Professor @The_AdProfessor]

23 lessons from David Ogilvy:

1. Search all the parks in all your cities; you'll find no statues of committees.

2. The best ideas come as jokes. Make your thinking as funny as possible.

3. You are advertising to a moving parade, not a standing army.

4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.

5. Remember you are a human being writing to another human being. Neither of you is an institution

6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.

7. Avoiding excess in all things is a recipe for dullness and mediocrity.

8. A good advertisement is one which sells the product without drawing attention to itself.

9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers

10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant

11. People who think well, write well

12. The most important word in the vocabulary of advertising is 'test'.

13. On average, five times as many people read the headline as read the body copy.

14. When you have written your headline, you have spent eighty cents out of your dollar.

15. Tell the truth, but make the truth fascinating

16. Advertising is only evil when it advertises evil things.

17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

18. Raise your sights. Blaze new trails. Compete with the immortals.

19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.

20. If you're trying to persuade people to buy something, use the language in which they think.

21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom

22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.

23. At the start of your career in advertising, what you learn is more important than what you earn.

[Aki Snellman @snellman]

Kiitos, @AnzaMertaranta #leijonat

[Aki Snellman @snellman]

@HeidiJuopperi #VR olisi arvostanut.

[Aki Snellman @snellman]

Back in business. #powerbreakfast #silverware #earlybird

[Aki Snellman @snellman]

@AuraSalla Suuresti onnea ja menestystä!

[Aki Snellman @snellman]

Loistavia huomioita! Harmi, että EU-vaalitenttien keskustelut pyörivät lähinnä kotimaan politiikan ympärillä. Siksi @AuraSalla #järkevämpiEU #226

[Aki Snellman @snellman]

Järkevämpi EU on erittäin hyvä teema eurovaaleissa. Hienoa työtä @AuraSalla #järkevämpiEU

[Aki Snellman @snellman]

Illan A-Talkissa keskustelua Euroopan turvallisuudesta. #ATalk #järkevämpiEU #AuraSalla #eurovaalit2024

[Aki Snellman @snellman]

@Janicky Ehkäpä myös Jyrki aiheutti painetta kohderyhmämedian perustamiselle.

[Aki Snellman @snellman]

@Janicky Ei ainakaan Seinäjoki. #TBWA keksi "avaruuden pääkaupungin", joka ei puhuttele ketään.

[Aki Snellman @snellman]

Winter of Sales. Lahes. #lahti #winterofsales @SaniLeino #schoolofsales

[Aki Snellman @snellman]

Pikaraitiotien kaikki pysäkit auraamatta, ja samana aamuna pyörätie Oulunkylästä Viikkiin harjattu lumesta täysin puhtaaksi. Kiitos arvovalinnoista, @HelsinkiKymp #joukkoliikenne #pyöräily #oikeusvaltio

[Aki Snellman @snellman]

Kirjanpainajatuhot ja ensi vuoden riskit kannattaa kartoittaa nyt. #kirjanpainaja #hyönteistuhot #metsä https://t.co/zEWfG1b0DP

[Aki Snellman @snellman]

Jonotus on maksuton. Det kostar ingenting att köa. #ticketmaster #Sverige

[Aki Snellman @snellman]

@Janicky Suloisessa Suomessamme
Oisko maata armaampaa,
Kuin on kaunis Karjalamme,
Laulun laaja kotimaa!
Laulua sen kosket kuohuu,
Järven aallot loiskuaa,
Säveleitä salot huokuu,
Ikihongat humajaa.
... ja loppulaulukin on täyttä asiaa...

[Aki Snellman @snellman]

@kristolehtonen aittaa

[Aki Snellman @snellman]

Tukholma-Göteborg (471km) juna 3h 8min, 48€ sis. aamiaisen ja työpisteen.
Helsinki-Joensuu (425km) juna 5h 37min, 65€, ei sis. mitään. #vr #monopoli #tunninjuna #joensuu