SnowLovers2030

Saving Winter for Future Generations! Non-profit working on climate change through science, awareness, and advocacy. Blockchain born.

[Kathleen Gasperini @KathGasp]

Very good story: Why did energy-saving tips disappear from the Energy Department website? https://t.co/UexFTkiLSV

[Kathleen Gasperini @KathGasp]

Today is 6/26/26, a rare palindrome...☀️⛵️

[SnowLovers2030 @SnowLovers2030]

Transparency, resale, repair r already in the planning for @LEVIS, @patagonia, @Arcteryx, @VEJA sneakers, among others. They know longevity has financial value, especially as preferences have shifted to secondary market finds to protect a shrinking dollar & a burning planet🌎

[Kathleen Gasperini @KathGasp]

Music merch sustainability would get a huge boost if it adopted fashion tech like #blockchain, AI, tracking because the original story from band-to-fan is not duplicable. Value explodes when a fan can share their experience w/their beloved band & others. #MerchCircularity 💞

[SnowLovers2030 @SnowLovers2030]

We all want more from our #outdoorapparel, including the ability to hang onto it longer, care for it, show personal style, culture, experiences. Let's get our fave brands to adopt tools to tell our stories! 🌎✨❤️

[CreatedBy_ The Future Connected @CreatedByIO]

Big shifts in fashion circularity♻️ r underway. Wearable items cannot be considered waste just cause you made too much. EU: In July, fashion brands cannot just blaze unused clothing. This means that sustainability, resale, recycle, upcycle is a priority🌎 We give storytelling💞

[Kathleen Gasperini @KathGasp]

Important read about our melting glaciers. @SnowLovers2030

[SnowLovers2030 @SnowLovers2030]

Hey #outdoorapparel & #Snowsports, reconsider your gear: ask your fave brands to add the ability to share YOUR story in their design. Give you sourcing info, even 2ndhand finds. 'cause YOU want to create your own content, images, videos to share.🌎

[CreatedBy_ The Future Connected @CreatedByIO]

Exploring, embracing, finding new cultures is all part of the circular design & pre-Loved❤️ fashion movement. Rise in resale, support for brands that care, & adding storytelling has been proven in the fresh report, New Bottom Line, that circular fashion can be very profitable.🌎

[SnowLovers2030 @SnowLovers2030]

The holistic approach is being driven by people wanting more from their #outdoorapparel, including the ability to hang onto it longer, care for it, show their style, culture, experiences.🌎✨❤️ Stories behind those truly moving the needle & buyers' experiences can be shared!

[CreatedBy_ The Future Connected @CreatedByIO]

Growth of circularity in fashion, rise in resale, & storytelling: The New Bottom Line, by 68 brands & #EllenMacArthurFoundation proves circularity can be very profitable, espec. if it is not 2X-taxed once it hits it’s 2nd lifecycle💞Results? 55% increase in profits for resale🌎DM

[SnowLovers2030 @SnowLovers2030]

Who's going to #MountainFilmFestival or @BanffMtnFest? Let's get our #mountaintowns to use tools for source, storytelling beyond the festival. It's there, adds value, shares experiences thru mountain merch! ❄️🏂

[CreatedBy_ The Future Connected @CreatedByIO]

June 1 & summer concert vibes remind us that band merch is one of the most searched & viable 2ndhand finds. Let's get them tracking, sourcing, & give them the ability to tell the band's story, but also the fan that bought it, & the next fan after that!🌎 We've got the tools❤️!

[SnowLovers2030 @SnowLovers2030]

Snowing ❄️at Mammoth in CA & in NH mountains, but the Blue Moon vibe it here this weekend. Winter to Spring into Summer... the stories behind those truly moving the apparel needle come from the art of fabrics, design, artistic interpretations, sources, provenance.

[CreatedBy_ The Future Connected @CreatedByIO]

Blue Moon. Gaze-up, think about caring for our🌎, & the choices you make. Style can be more than sustainable; it can have more than 1 lifecycle, into a 2nd. Fashion brands r realizing longevity = value beyond financial. People r demanding it. We r tracking it & giving narrative✨

[SnowLovers2030 @SnowLovers2030]

Hey #Snowsports peeps, let's take to❤️ & embrace the tools for sustainability & storytelling. Because if anyone has a story tell, about a perfect pow run, peak experience❄️🏂, it's us! Consider your purchases carefully. Ask for tracking. @CreatedByIO

[CreatedBy_ The Future Connected @CreatedByIO]

Fresh report, The New Bottom Line outlines plans for making circular fashion design more profitable such as not double-taxing 2ndhand garments. H&M w/Ellen MacArthur Foundation say. "Fixing the economics of resale is 1 of the fastest & most concrete ways to scale circularity🌎❤️

[SnowLovers2030 @SnowLovers2030]

When buyers want sustainability, the materials & capacity for upcycling, repair become a main part of the process. These r important aspects for @levis, @patagonia, @arcteryx as conscious consumers r asking for longevity. Benefits streamline & limit waste & adds consumer trust❤️

[CreatedBy_ The Future Connected @CreatedByIO]

Summer sustainability in fashion is placing a new emphasis on textiles & longevity. As circularity gains steam, the course of design starts w/thinking beyond the 1st lifecycle💞. When buyers want sustainability, the materials & capacity for upcycling, repair, 2ndhand are vital.

[SnowLovers2030 @SnowLovers2030]

There's a holistic approach being driven by people wanting more from their #outdoorapparel including the ability to hang onto it longer, care for it, show their style, culture, &share their experiences.🌎✨Have a wonderful weekend. ❤️

[CreatedBy_ The Future Connected @CreatedByIO]

Memorial Day sales, consider preloved❤️ finds for your style. Your purchase choices have power to promote circular strategies♻️ & sustainability. Design circularity🌎 is growing: textile-to-textile recycling by @circ_earth & regenerative materials like @kelptex. Stories to tell.

[SnowLovers2030 @SnowLovers2030]

@himmi78 We agree.

[SnowLovers2030 @SnowLovers2030]

There is a holistic approach being driven by people wanting more from their clothing, including the ability to hang onto it longer, care for it, show their style, culture, stoke from their experiences.🌎✨Sorry Everlane. Fast is no longer the future. It's the #StorytellingEra.❤️

[CreatedBy_ The Future Connected @CreatedByIO]

While Everlane's sale to Shein is hogging headlines, it's important to note that design circularity🌎 is not doomed. There is a way to scale, but u have to consider your investors. People want longevity, care, ability to show their style, experiences. That's what we provide💞

[SnowLovers2030 @SnowLovers2030]

There r tools out there that #snowsports ❄️🏂apparel should be incorporating. Transparency from source-to-style, from design in 1st to 2ndlife, tracking the journey of a jacket, snowpants, wool hat, told by both designers & owners, to be shared w/others. Longevity through tech❤️

[CreatedBy_ The Future Connected @CreatedByIO]

"The Everlane sale is a stark reminder that sustainability cannot be a marketing veneer." @tswallacela our CEO. "real profitability & the path to a climate-friendly future, lies in the nonlinear value of longevity & authentic narratives that our technology is built to capture."✨

[SnowLovers2030 @SnowLovers2030]

Anachronistic business models in #outdoorapparel still think making more = profit. #EllenMacarthurFoundation says clothing production doubled over 15 years, while clothing use fell by 40 %. Let's figure this out. Add tools available for tracking, storytelling, transparency.🌎

[CreatedBy_ The Future Connected @CreatedByIO]

Everlane, a touted eco-friendly brand, just sold its soul to Shein, the kingpin of fast fashion for $100 million. The reality is, for fashion to be climate friendly, it needs to make less. There is proof adding repair, upcycling, longevity can increase fashion’s profitability🌎

[SnowLovers2030 @SnowLovers2030]

California among many other states have innitiated Extended Producer Responsibility (EPR), which require brands to show circular strategies to recycle or repair garments manufactured in their region♻️ Let's add the next dimension of storytelling by using tools like @CreatedByIO

[CreatedBy_ The Future Connected @CreatedByIO]

Fashion circularity has changed design whereby it starts w/thinking of the garments 2ndlife💞URC which repairs @patagonia, @arcteryx, @thenorthface just added Paris as their newest location. We build on this w/a system to track our purchase & tell our story w/our garment. Magic♻️

[SnowLovers2030 @SnowLovers2030]

Consider your #outdoorgear this weekend & let's get our fave brands onboard w/tools for tracking, provenance, storytelling. Nothing to lose; much to gain!🌎

[CreatedBy_ The Future Connected @CreatedByIO]

Weekend highlights = time for reconfiguring our style choices w/sustainability🌎, unique aspects, tagging for storytelling!❤️Whether it's new, our own handmade, 2ndhand, the choices we make have power. Let's not forget our intentions. Use the tools for your story! Join us.

[SnowLovers2030 @SnowLovers2030]

Upcycle & tech r redefining value beyond its original creation as DPP's & other tracking tools come into play. By shifting focus from volume to narrative of care, repair, reuse, we r seeing apparel embrace the reality that longevity is the ultimate profit driver." @CreatedByIO.🌎

[CreatedBy_ The Future Connected @CreatedByIO]

Transitional styles & images adds to our storytelling & proves the mix of cultures, eras w/ 2ndhand & new r primary aspects in fashion choices today💚"The value of a garment is no longer static at the point of sale, but dynamic & cumulative through its lifecycle," @CreatedByIO ♻️

[SnowLovers2030 @SnowLovers2030]

Repurposed #outdoor apparel doesn't hurt a brand, it shows loyalty & value. Just ask @Patagonia, @Arcteryx & their repair shops popping up. What's missing is adding the ability to share the story, journey of the buyer w/in the garment, which can be done w/tools like @CreatedByIO!

[CreatedBy_ The Future Connected @CreatedByIO]

Secondhand, vintage, thrift popularity isn't just for budget, but tied to sustainability, curiosity from a coveted find💚"By empowering brands/buyers to co-author the lifecycle of a garment, we r moving beyond the static point of sale to a dynamic, value-driven model." Join us!