Michelle from BOS

Building brand love via impactful social media strategies, rooted in creativity, authenticity & community.👾

[Michelle from BOS @sobigonsocial]

From now on, when the meeting host says “let’s dive in”, I’m definitely going to be thinking about this guy and his 4 minute morning dive.

[Letterboxd @letterboxd]

The morning routine

[Michelle from BOS @sobigonsocial]

Bluesky? https://t.co/SsOerfFB2M

[Michelle from BOS @sobigonsocial]

📢 Big update from Netflix: Introducing Moments!
Now you can save and share your favourite scenes directly from the app to your socials. Bridging the gap between TV and social media even more, it’s the perfect blend of streaming and sharing. 📲

#Netflix #SocialMedia

[Michelle from BOS @sobigonsocial]

On this day in 2001, Apple introduced the iPod. The iconic device revolutionised how people consumed music and paved the way for digital media platforms, influencing the future of music streaming and social media content.

#socialmedianews #factsaboutsocial

[Michelle from BOS @sobigonsocial]

no pookie, business cards are not dead 😘

[Michelle from BOS @sobigonsocial]

If you work in social media, I'd love to hear what you think. #socialmediaconsultant

[Michelle from BOS @sobigonsocial]

In case you also love F words.... Through my fractional experiences with clients so far, I’ve identified three key principles—what I call The 3 Fs—that are essential for any social media team to thrive.

[Michelle from BOS @sobigonsocial]

💡Flexibility:
The terrain of social media changes rapidly, and your team needs to be agile and ready to adapt. Knowing that everything is temporary allows you to embrace change and respond quickly to evolving audience preferences and platform adjustments.

[Michelle from BOS @sobigonsocial]

Are any of you already on @getairchat?

[Michelle from BOS @sobigonsocial]

NEW PODCAST EPISODE! 🎙️

Get ready for some serious social media insights with my latest guest, Maya Wesby, Social Media Manager at #Harvard!

https://t.co/0D35i7yezj

#SocialMedia #Podcast

[Michelle from BOS @sobigonsocial]

Spotted my favourite social media tools and platforms on the red carpet at the 2024 Oscars!

#oscars2024 #zendaya #socialmediamanagement

[Michelle from BOS @sobigonsocial]

Swifties trying to crack all the codes tonight… #RepTV #GRAMMYs

[Michelle from BOS @sobigonsocial]

This kinda wound me up, actually. #socialmedia https://t.co/i3k1RJ41mL

[Michelle from BOS @sobigonsocial]

Get in loser, we’re going to annoy the design team with requests to feature in our company TikToks.

#socialmediateam #meangirls

[Michelle from BOS @sobigonsocial]

Social media managers: what do you need today?

[chi @ChiThukral]

monday has been going on for 17 days straight now and it’s not ok

[Michelle from BOS @sobigonsocial]

Once you're there, the sky is the limit.
#SocialMediaStrategy #SocialMediaCentricity

[Michelle from BOS @sobigonsocial]

"How can we get big results on social?"

Some clients expect my answer to mention large paid social budgets, viral campaigns, or a killer strategy.

But before I get to any of that, I tell them this:

[Michelle from BOS @sobigonsocial]

Strive to be an organisation where social media is embedded in the company DNA.