Company page reach on LinkedIn dropped 60โ66% under 360Brew. Personal profiles get significantly more distribution. If your brand relies entirely on the company page, you need a personal profile content strategy too.
LinkedIn newsletters bypass the feed algorithm entirely. Every edition goes directly to subscriber inboxes as push notification + email. If you haven't started one yet and you're in B2B, you're leaving direct access on the table.
Posting about LinkedIn and how the algorithm works is among the highest reach and engagement content categories on the platform. Meta content about the platform itself outperforms almost everything. Make of that what you will. ๐
LinkedIn's first 60 minutes are everything. Your post gets shown to 2-5% of your network first. How they engage decides whether it goes further. Only 5% of posts that underperform in hour one ever recover.
In June 2026, LinkedIn's algorithm started rewarding native text posts with 28% higher reach than carousel posts, at least in B2B. The mechanism: faster consumption. Not every insight needs to be a document. Sometimes it just needs to be written.
Document carousels still have the highest engagement on LinkedIn, 6.6% average. But they now get penalized for low completion rates. Shorter (8-10 slides max) with strong visual storytelling beats longer and comprehensive.
LinkedIn's "link in first comment" trick is officially penalized now. As of early 2026, links in comments get the same treatment as links in post bodies. Put the link at the end of your post, after the value. Stop hiding it.
If your LinkedIn profile topics don't match what you post about, your reach gets suppressed. 360Brew reads your headline and experience before deciding who to show your content to. Your profile is now part of your content strategy.
LinkedIn replaced its old algorithm with a unified AI called 360Brew. It moved from a Relationship Graph (who you know) to an Interest Graph (what you care about). More connections no longer equals more reach. Topic authority does.
Instagram's #1 metric for Reels in 2026: sends per reach. How many people sent your video to someone else? That's the signal the algorithm now weighs most for discovery. Make content people would text to a friend.
Saves beat likes. Always have, now more than ever. When someone saves your post, they're telling the algorithm "I want to return to this." That's a completely different intent signal than a double-tap.
Photo dumps are having a moment. Instagram is actively rewarding carousel posts that keep users lingering. The longer someone spends on your content, the more the algorithm pushes it. More slides = more time = more reach.
The Instagram algorithm evaluates your post in three windows: first 20 minutes (follower signal), 20 minโ6 hours (non-follower test), 6โ48 hours (Explore push). Posts that fail window one almost never recover.
Tired of being glued to your phone just to post on X at the right time? Here's a quick walkthrough on scheduling tweets with SocialBee: AI captions, Canva integration, smart scheduling, and auto-reshare all in one place. Watch till the end for the category scheduling tip. ๐
Posting with another platform's watermark (like TikTok's) gets your Instagram distribution cut. The algorithm reads it as: "this wasn't made for us." Just crop it out.
Raw content is outperforming polished content on Instagram right now. Mosseri said it directly: authenticity is becoming infinitely more valuable as AI makes "perfect" content cheap. Imperfect and human wins.
Instagram now tracks Reels retention to the second. Not just whether people stopped scrolling, whether they rewatched, what second they dropped off, whether they finished. Your hook isn't just the first second. It's the first three.
Trial Reels exist for a reason. Test with non-followers first. If it performs well with cold audiences โ publish broadly. If it flops โ bin it, no damage to your main feed. Most brands still aren't using this, don't be one of them!
The "Your Algorithm" feature just expanded from Reels to Instagram's main Feed. Users can now declare topics they want, and actively remove the ones they don't. Your niche clarity is no longer optional.
Instagram's 2026 algorithm doesn't reward likes anymore. It rewards DM shares. Ask yourself: is your content good enough that someone would send it to a specific friend? If not, that's the real problem.