Air Peace has got to be the worst airline and should be banned from actually flying. What do you mean there’s no fuel? And flights to about 4 states have been delayed.
I met a young photographer in Abuja, let’s call him Tunde.
His work? World-class. His portfolio could rival global creatives.
But he had one problem: nobody knew him.
When I asked how often he posted, he said:
“Once in a while… when I feel it’s perfect.”
Day 44 of 100 – Why Most Brands Confuse Visibility with Credibility 🧵
Last week, a founder proudly told me:
“We’ve hit 20,000 Instagram followers!”
Great milestone. But when I asked, “How’s your sales pipeline looking?” the excitement faded.
Visibility opens the door.
Credibility is what invites people in and keeps them coming back.
A viral post might get you 1,000 likes.
A credible brand will get you 100 loyal customers.
Because despite the audience growth, conversions were flat.
Here’s the mistake most brands make:
They confuse visibility (being seen) with credibility (being trusted).
One gets you attention. The other gets you business.
Day 44 of 100 – Why Most Brands Confuse Visibility with Credibility 🧵
Last week, a founder proudly told me:
“We’ve hit 20,000 Instagram followers!”
Great milestone. But when I asked, “How’s your sales pipeline looking?” the excitement faded.