@ataussig Our core values @socialwithin
1) Empathy: look at the world from perspective of others.
2) Teamwork: no one ever won a championship alone.
3) Integrity: Honesty builds trust & drives partnerships.
The @facebook auction has become crowded and makes it difficult for brands to gain momentum. Here are 5 things we recommend for #DTC brands to scale efficiently.
inspired by @FaheemSiddiqi's tweet: https://t.co/fop52pR01F
https://t.co/yAX7MLtAei
Modern day CMO puts the customer in the middle & she works hard to align brand marketing with performance marketing.
Incumbents care about campaigns. There’s a start & end date. Then measurement happens.
The two are very different but can learn a lot from each other.
1/ Growth vs. Retention. How early-stage DTC brands should think about building enterprise value.
- Brand equity is built through growth & retention
- Growth is about new customer acquisition (NCA)
- Retention drives recurring rev & informs growth
Some thoughts below.
(1/6) Strategy for maximizing impact every 6-12 months in your company.
Relevant to everyone ranging from intern to C-level. I call this my equilateral triangle:
1. What’re you really good at?
2. Where do you want to go?
3. What does the company need?
(1/14)After observing $250M+ in ad spend on @facebook, I’ve noticed that DTC brands that scale very quickly have a few things in common:
- High margins & high AOV
- Business model is focused on retention
- Cross-border activation is simple
- Product is a consumable & impulse buy
We are so excited to announce that SocialWithin is an official @facebook Marketing Partner (FMP) - Premium Tier. An FMP has 3 tiers, Account, Preferred and Premium, Premium being the highest level. Tiering is based on using best practices as well as overall quality of ad spend.
Client Spotlight: @modsy announced the closure of a $37M series C fundraising round led by TCV, with participation from existing investors Norwest Venture Partners, Advance Venture Partners (AVP), Comcast Ventures and others.