Saudi Arabia has officially designated 2026 the Year of Artificial Intelligence.
From where I’m sitting in Riyadh, this is the most consequential procurement reset I’ve worked through….read more on my LinkedIn (link in bio)
#HUMAIN#SaudiArabia#YearOfAI#PIF#Vision2030
Three QBRs, three markets, same week. I’ve delivered versions of all three in the last 18 months. All three told the client we’d “delivered value”. All three meant something different. Read more on my LinkedIn (link@in bio)
#AccountManagement#QBR#SaudiArabia#UK#ireland
If you sell into Irish enterprise accounts and you cannot describe your scope-3 emissions, you are about to have an awkward QBR. Read more on my LinkedIn (Link in bio)
#CSRD#ESG#Ireland#SustainableProcurement#clientsuccess
Five years ago, “local content” in Saudi Arabia was a soft preference. Today, sitting where I sit, it is unambiguously a scorecard. Read more on my LinkedIn (link in bio)
#IKTVA#LocalContent#SaudiArabia#Vision2030#procurement
“How quickly can we close this?” is the wrong opening question in Saudi Arabia, and the right one in the UK and Ireland.…Read more on my LinkedIn (link in bio)
#B2BSales#AccountManagement#SaudiArabia#UK#Ireland
Same product. Same logo. Three completely different stakeholder maps.
This, more than anything else I’ve worked through across three markets, is why account playbooks do not travel. Read more (link in bio)
#StakeholderMapping#AccountManagement#SaudiArabia#UK#Ireland
There is a temptation, when selling into Ireland, to treat it as “the UK with a different flag”. It’s a fast way to lose deals – Read more on my LinkedIn (link in bio)
#Ireland#FDI#EnterpriseSales#ClientSuccess#esg
The fastest way to lose credibility in a Saudi enterprise account – I learned this the hard way in my first year here – is to dismiss wasta as “just relationships”. Or worse…... Read more on my Linkedİn (link in bio)
#SaudiArabia#BusinessCulture#AccountManagement#Wasta#b2b
On 24 February 2025, the UK quietly changed how billions of pounds of public-sector spend gets awarded. I left London just before this came into force;…..Read more on my LinkedIn (link in bio)
#ProcurementAct2023#UK#PublicSector#B2BSales#socialvalue
Most foreign account managers I meet here have heard of Vision 2030. Far fewer have actually read it.
Fewer still have read it the way an account manager should: as a….read more on my LinkedIn (link in bio)
#Vision2030#SaudiArabia#IKTVA#PIF#StrategicAccounts
No Premier League club has suffered more from injuries than Tottenham Hotspur this season🤕
Spurs players have missed a combined 363 games in total across all competitions!
✍️ (@EuanBRobertson)