Soffi

Collaborative development environment where designers and product managers work alongside engineers on real, deployed software.

[Soffi @soffi_dev]

Today we're launching Soffi.
Designers, PMs, and engineers, working on the real, deployed product. Together.

[Soffi @soffi_dev]

Designer using Soffi for the first time. Soffi Originals get there before everyone else

[Soffi @soffi_dev]

Inside Soffi

[Soffi @soffi_dev]

In conversation with @oanaolt, founder of @motiveforce_ai on why she invested in Soffi.

[Soffi @soffi_dev]

https://t.co/omdqRydRhw

[Soffi @soffi_dev]

Introducing the Soffi Originals group.
Being part of this group means getting early access to everything before it's public, a direct line to our team, and real influence on the roadmap, where what you ask for actually moves things.
Request access.

[Soffi @soffi_dev]

First time using Soffi

[Soffi @soffi_dev]

Soffi everywhere

[Soffi @soffi_dev]

The reason video feedback gets ignored isn't that it's video. It’s because it’s lost in the noise of a million messages and tickets.

[Soffi @soffi_dev]

In conversation with @TreybigDavis, partner at @iendeavors, on why he invested in Soffi.

[Soffi @soffi_dev]

The most useful thing AI can do for a designer right now isn't generating a new product. It's letting them edit the current one without an engineer.

[Soffi @soffi_dev]

We love seeing users reactions to Soffi

[MotiveForce @MotiveForce]

Motive Force is a proud backer of @crisdobbins and her dream @soffi_dev

more words from the founder here https://t.co/VmBinkT21u

[Oana Olteanu @oanaolt]

The biggest bottleneck in product development isn't coding.

It's translation.

Design → Product.
Product → Jira.
Jira → Engineering.
Engineering → Slack.
Slack → Back to Design.

Everyone spends their day translating context between tools.

AI changes the economics of creation.
PMs can prototype.
Designers can generate PRs.
Engineers can work visually.
The future isn't better handoffs.

It's no handoffs.

That's why I invested in @crisdobbins years after first recruiting her out of HashiCorp.

Today Soffi launches.
Worth paying attention to.

[Soffi @soffi_dev]

Sign up for early access at https://t.co/Rm5kRvcS8A

[Soffi @soffi_dev]

Today we're launching Soffi.
Designers, PMs, and engineers, working on the real, deployed product. Together.

[Soffi @soffi_dev]

See what Soffi can do. Watch this product demo, by our founder & CEO @crisdobbins

[Soffi @soffi_dev]

I'm alive!

[Cris Dobbins @crisdobbins]

Today we're launching @soffi_dev.
I spent most of my career shaping products but relying on others to build them. Then AI changed that.

Soffi lets designers and PMs work directly on real, deployed software alongside engineers.

Not mockups. Not prototypes. The actual product.

[Soffi @soffi_dev]

The story behind Soffi, in @crisdobbins's words. Why a twenty-year dream/nightmare wouldn't go away, where the current AI tools fall short, and what becomes possible when designers and PMs can work directly on real, deployed software. https://t.co/63fnUN08Pb

[Cris Dobbins @crisdobbins]

For most of software history, the people shaping products were the people writing code. That also shaped who had the opportunity to build.

For #InternationalWomensDay, I wrote about how AI is expanding who gets to build and why #diversity matters in tech.
https://t.co/IwQN7o7W8Z

[Soffi @soffi_dev]

"Design systems are breaking. Not because teams are bad at maintaining them, but because they were never built for AI." - @crisdobbins

Letting Go of Control: The Future of AI-Driven Design Systems https://t.co/XFpwnNXSea