Introducing the Soffi Originals group.
Being part of this group means getting early access to everything before it's public, a direct line to our team, and real influence on the roadmap, where what you ask for actually moves things.
Request access.
The biggest bottleneck in product development isn't coding.
It's translation.
Design → Product.
Product → Jira.
Jira → Engineering.
Engineering → Slack.
Slack → Back to Design.
Everyone spends their day translating context between tools.
AI changes the economics of creation.
PMs can prototype.
Designers can generate PRs.
Engineers can work visually.
The future isn't better handoffs.
It's no handoffs.
That's why I invested in @crisdobbins years after first recruiting her out of HashiCorp.
Today Soffi launches.
Worth paying attention to.
Today we're launching @soffi_dev.
I spent most of my career shaping products but relying on others to build them. Then AI changed that.
Soffi lets designers and PMs work directly on real, deployed software alongside engineers.
Not mockups. Not prototypes. The actual product.
The story behind Soffi, in @crisdobbins's words. Why a twenty-year dream/nightmare wouldn't go away, where the current AI tools fall short, and what becomes possible when designers and PMs can work directly on real, deployed software. https://t.co/63fnUN08Pb
For most of software history, the people shaping products were the people writing code. That also shaped who had the opportunity to build.
For #InternationalWomensDay, I wrote about how AI is expanding who gets to build and why #diversity matters in tech.
https://t.co/IwQN7o7W8Z
"Design systems are breaking. Not because teams are bad at maintaining them, but because they were never built for AI." - @crisdobbins
Letting Go of Control: The Future of AI-Driven Design Systems https://t.co/XFpwnNXSea