Sofia Hernandez

@tiktok_us Global Head of Business Marketing, Transformational Leader, Momma, Activist and lover of PEOPLE and all our differences. -views are my own-

[Sofia Hernandez @sofiaespana]

@ChrisEstrada85 @ThisFoolHulu Another Latino show canceled!!! @ThisFoolHulu was so good!! Similar comedy to @southsidechi PLEASE RECONSIDER!!!!!

[Brandcenter @VCU_Brandcenter]

Honored to have Sofia Hernandez (@sofiaespana), Global Head of Business Marketing at TikTok, as our Keynote Speaker for Commencement and Roben Farzad (@robenfarzad), Host of Full Disclosure, as our Special Guest! We look forward to receiving the wisdom they are certain to share.

[PossibleEvent @PossibleEvent]

“People on TikTok love authenticity and realness. Gone are the days of FOMO.” - @sofiaespana Global Head of Business Marketing at @tiktok_us

#POSSIBLE2023

[Social Pro Daily @SocialProDaily]

TikTok Eyes Performance Budgets With New Pay-if-You-Engage Tool: https://t.co/zbBUCs0UE1 #tiktok #tiktokworld

[Tania Rahman @tania_rah]

TikTok is still untapped territory for a lot of orgs, despite the booming creator economy.

Anyway that’s why I’m at #TikTokWorld to find out what’s up. 👀

[Marketing Insider Review @MktInsiderRev]

Comienza la cumbre global TikTok World 2022, en la que la plataforma de vídeos cortos @TikTok_ES presentará nuevas soluciones y herramientas publicitarias para marcas y anunciantes: https://t.co/WE5llyBZPY

#MktInsider #marketing #marketingdigital #TikTokWorld #publicidadonline

[Newsweek en Español América @NWEspAmerica]

Nuestra primera edición anual de Tecnología va a incluir entrevistas con algunos de los lideres mas espectaculares de la industria.

¡Gracias a @sofiaespana, Jefe Global de Mercadeo de Negocios en TikTok por compartir tu historia con nosotros!

Una verdadera inspiración.

[TikTokComms @TikTokComms]

Last night we hosted the second installment of our Visionary Voices Salon series in New York City, celebrating visionary Latinx creatives and culture changemakers in media and entertainment. (@sofiaespana, @ijorgealvarez_, @RizosCurlsHair, @kennethpabon, credit: Sansho Scott)

[The CMO Club @TheCMOclub]

. @sofiaespana, Global Head of Business Marketing, @tiktok_us, and @cwd8, CMO of @duolingo share the keys to unlocking the power of TikTok for brands, and why marketers need to think outside their normal (and safe) brand guidelines. https://t.co/MwfNCMwLCF

[Ad Age @adage]

It's odd to think that there was a time when brands needed convincing to be on @tiktok_us, but that was exactly @sofiaespana's job.

“When I think about all that we’ve done in the last two years of business, it feels like beautiful chaos,” Hernandez said. https://t.co/SfoBATch9K

[Kerry Flynn 🐶 @kerrymflynn]

I’m sorry but TikTok has won #NewFronts22 for the sole reason of the signature cocktail being an ESPRESSO MARTINI

Called “TikTok tini”

[TikTok for Business @TikTokBusiness]

It's time — we're going LIVE at #NewFronts22 RIGHT NOW! 👏

Tune in to the official live stream here 👉 https://t.co/QeLOWKiMII as we debut our newest product, share platform updates, and so much more!

[Sofia Hernandez @sofiaespana]

Always a fun conversation with @MattyB !

[Adweek Podcast Network @AdweekPodcasts]

In the inaugural episode of ⚡️ The Speed of Culture Podcast ⚡️, part of the @Adweek Podcast Network, @asksuzybiz founder and CEO @MattyB talks with @sofiaespana about her personal journey and how it factors into the global phenomenon that is TikTok. https://t.co/I2USMXvdXD #APN

[Ray Estevez @rayestevez]

Gentlemen, we can learn something from this amazing group of women. Looking forward to listening to my America On Tech colleague @sofiaespana from TikTok. Let's show our support. https://t.co/a1qWHJKMLr

[Sofia Hernandez @sofiaespana]

Check out #TikTok creators @thundervoicehatco at #SXSW2022 and on TikTok! Definitely elevating my hat game.

[Sofia Hernandez @sofiaespana]

TikTok Creators on this panel:
@speckledbrownie @marketbotany @sanisisters

[Sofia Hernandez @sofiaespana]

Advice from creators to brands: don’t sell, just engage with the community in an authentic way. Think outside of your category when choosing a creator. Give creators creative control. And #1 piece of advice ‘Just trust us’ #SXSW2022  #TikTok #tiktokforbusiness

[Sofia Hernandez @sofiaespana]

#SXSW2022 panel on #TikTok creators and how brands can best partner with them 🙌🏽 #tiktokforbusiness

[Sofia Hernandez @sofiaespana]

💯 % a move my mom would make 🤣

[Dave Jorgenson @davejorgenson]

For everyone googling:

Dr Dre: 56 years old

Snoop Dogg: 50 years old

50 Cent: 46 years old