Sofia Bobrik | B2B Public Relations

Founder of TechWaves PR | 9 years in B2B PR | Turning brands into trusted, recognized names | Top 20 AI & Web3 leaders in Portugal 2025

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

https://t.co/uGA9fx9Pfy

[Ekiden @ekidenfi]

High performance and deep composability: Ekiden is built to power an end-to-end trading environment.

[CCN - Crypto Citizens Network @CCNCitizens]

Over 2 million #Solana wallets are sitting idle… while institutions keep buying. 💰

What’s stopping retail from staking?

In a CCN op-ed, Ilya Tarutov (@ITarutov39), founder of @Tramplin_io, breaks down the growing trust gap and why it could shape Solana’s future. ⬇️

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

I ran a small PR event, and one of the questions after my talk was how to find a solid PR person who will genuinely help a business instead of just creating the appearance of work. That question gave me a good reason to reflect on this topic.

So I pulled my thoughts together into a new post for the TechWaves PR blog about how to find a good PR manager for reasonable money, what to look for, what questions to ask, and which red flags not to ignore.

If this feels relevant, read it here: https://t.co/0fFKOINuDn

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

@defi_kay_ @toma_adv @defi_kay_, how can I reach out to you to suggest a guest from the Solana ecosystem for your podcast?

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

In Web3, crises hit faster than you can refresh your X feed. A hack, token dump, scam accusations, and suddenly your reputation is under fire.

Many influencers go silent (thinking silence = neutrality) or panic and drop an emotional response that only makes things worse.

In my new article, I break down how to handle these situations the right way. Read here: https://t.co/rHwsv3JCGG

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

Genius 😆

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

Just watched McDonald’s CEO try the new Big Arch burger… oof. You can see the hesitation, and he keeps calling it a “product” like it’s a spreadsheet, not lunch. The internet turned it into a meme overnight.

Meanwhile Burger King’s president jumped in and ate a Whopper like he actually wanted it. No hesitation. Full commitment. Perfect timing.

PR lesson: if you’re launching food, at least look like you enjoy eating it 😄
Authenticity (or the lack of it) travels fast in 2026.

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

https://t.co/3iiV7LULNP

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

Started a blog for my PR agency @techwavespr on Binance Square. Only 3 posts so far — already 18 followers and 15 likes. Just the beginning. Up from here 🚀 Binance Square @binance

[Murtuza J Merchant @murtuza_merc]

.@solana faces a massive lazy capital bottleneck. Over 2 million retail wallets holding 1-100 SOL sit completely idle. For these users, a 7% yield on a small bag feels like a rounding error, so they simply avoid the hassle of manual staking.

The network needs to stop chasing new adoption and start prioritizing activation. Success requires native liquid staking or lottery-style premium rewards that make small participation feel meaningful. Solana cannot claim the global internet capital market title while billions in retail liquidity stay trapped on the sidelines.
Study by @Tramplin_io

https://t.co/Te1hcbzbZc

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

I'm excited to have early access to @CoinMarketCap Community’s blog publishing feature. Thanks so much for the opportunity to test it. Follow my agency, TechWaves PR, for upcoming posts and insights: https://t.co/mc3CigXZQB

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

Anything hard to get can always be put in simpler words, haha

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

How to actually get published on @CoinDesk in 2026 (editorial, not ads).

Here’s my step-by-step guide: how to find the right angle, pick the journalist, craft a pitch that actually gets opened, and avoid the most common mistakes that kill your chances.

Unlock the full insights here: https://t.co/kJY67mOA89

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

@mattzahab @cryptophilienne @Tramplin_io Great podcast! It was really interesting to listen to

[Matt Zahab @mattzahab]

New podcast with @cryptophilienne, Head of BD at @Tramplin_io

- Working with different crypto ecosystems 
- Solana is the people’s chain 
- Staking innovation 
- Community-oriented reward redistribution 
- Solana staking 
- Solana’s native economics 
- Long-term DeFi engagement 
- Keeping SOL Secure 
- BD in crypto 
- Solana staking

👇👇

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

@kakdelalidok totally get it

[DL Research @dl_research]

"Without even knowing it at first, we had basically reinvented the mechanics behind Premium Bonds."

@Tramplin_io founder Ilya Tarutov explains how that realisation reshaped his thinking on staking incentives and reward distribution:
https://t.co/J9Txku9rR1

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

Once I promised myself that as soon as I had the opportunity (time and money) to travel, I would do it. As a child, I didn’t have that opportunity. Now I can rely on myself and create it.

[Sofia Bobrik | B2B Public Relations @sofiyabobrik]

@cryptophilienne @mattzahab @cryptonews @solana @Tramplin_io 🔥🔥🔥