Soft2Bet

Soft2Bet is a leading iGaming solutions provider delivering turnkey platforms, brands, and MEGA gamification. The company operates with 16+ global licences.

[Soft2Bet @soft2bet_]

Player retention is becoming a product decision.

In https://t.co/xYB9fGq2kN, our Chief Product Officer, Yoel Zuckerberg, discusses the shift towards product-led retention and how MEGA uses personalised journeys across casino and sportsbook to strengthen engagement, repeat activity and lifetime value.

Read more:
https://t.co/duGFqBUuXd

[Soft2Bet @soft2bet_]

When a player self-excludes, fails verification or enters a risk review, that status must be reflected across the entire product.

Our article explains how Soft2Bet connects KYC, AML, payments, CRM and safer-play controls, then adapts them to local market requirements.

Read more:
https://t.co/1tn6zbVq15

[Soft2Bet @soft2bet_]

Football can remain part of the player journey between fixtures and after the final whistle.

@iGamingExpress looks at how Soft2Bet uses localised missions, MEGA11, MEGA Shoot and Diego Simeone’s manager profile to give players more ways to engage with the sportsbook.

Read more:
https://t.co/VyqC2WqBOv

[Soft2Bet @soft2bet_]

Every supplier handoff can add time and complexity to a new market launch.

In @GamingIntell, our VP of Business Development, Harrison Barrett, explains how Soft2Bet brings player accounts, casino, sportsbook, CRM and compliance into one operating setup, helping operators launch and scale in weeks.

Read more:
https://t.co/4F6ZgoAioB

[Soft2Bet @soft2bet_]

Responsible gaming tools lose value when players struggle to find or use them.

In his latest @YogonetNews column, our VP of Compliance, Ohad Straschnov, explains how product design, behavioural data and trained teams can support earlier, more relevant player protection.

Read more:
https://t.co/w2uXT9aUiv

[Soft2Bet @soft2bet_]

New Jersey’s proposed restrictions on microbetting are putting the speed, frequency and intensity of in-play betting under greater scrutiny.

In @GGInsiderHQ , Soft2Bet’s General Counsel, David Yatom Hay, examines how product design, player monitoring and responsible gaming controls can respond.

Read more:
https://t.co/JUz7OoA5Ed

[Soft2Bet @soft2bet_]

World Cup traffic can rise sharply and fall away just as quickly.

Global Gambling News looks at how MEGA11 and MEGA Shoot add squad progression and penalty challenges to the sportsbook journey, giving players reasons to return between fixtures and after the tournament.

Read more:
https://t.co/411S3NUMxF

[Soft2Bet @soft2bet_]

When a player may be at risk, operators need to show how the case was identified, reviewed and handled.

Our latest article explains how Soft2Bet connects behavioural monitoring, account review, tailored interventions and time-stamped records to support safer play and provide clear audit evidence.

Read more:
https://t.co/LYQDcJp32B

#Soft2Bet

[Soft2Bet @soft2bet_]

How do you connect a World Cup year, a football icon and a new gamification engine?

In @SBCGAMINGNEWS’s latest feature, our CPO Yoel Zuckerberg explains why partnering with Diego Simeone and launching MEGA11 is central to Soft2Bet’s 2026 sportsbook strategy.

Read more: https://t.co/XCidQpyrY4
#Soft2Bet #MEGA11

[Soft2Bet @soft2bet_]

In an interview with EGR Global, our VP of Business Development, Harrison Barrett, discusses how Soft2Bet is addressing two key priorities: raising the bar for the player experience and developing products tailored to each market.

Watch the full interview: https://t.co/mB7WuXpwsD

#Soft2Bet #MEGA #iGaming #PlayerExperience #Gamification

[Soft2Bet @soft2bet_]

Soft2Bet’s C-suite is evolving to match our B2B ambitions. In a new @SBCGAMINGNEWS feature, Uri Poliavich shares how our new leadership team, MEGA gamification and global brand launches are shaping the next stage of growth.

Read the full piece: https://t.co/hqynznExM6

[Soft2Bet @soft2bet_]

How do you connect a World Cup year, a football icon and a new gamification engine?

In @SBCGAMINGNEWS’s latest feature, our CPO Yoel Zuckerberg explains why partnering with Diego Simeone and launching MEGA11 is central to Soft2Bet’s 2026 sportsbook strategy.

Read more: https://t.co/XCidQpyrY4

[Soft2Bet @soft2bet_]

On 29 January 2026, Soft2Bet’s General Counsel, David Yatom Hay, joined Vixio’s Compliance Crystal Ball 2026 webinar as part of an international panel on what gambling compliance could look like in 2026.

A reminder that you can watch the full webinar here: https://t.co/chLtWJxDql

#iGaming #Soft2Bet #GamblingCompliance #SaferGambling

[Soft2Bet @soft2bet_]

The operators that lead in 2026 won't be the ones spending the most. They'll be the ones building the smartest.

Retention engineered into the product, not bolted on after the fact. Structured engagement that drives repeat play without relying on price-led incentives. Scalable systems designed to perform under tighter regulation.

The direction is clear with depth of experience over volume of promotion. The teams that get this right build products players choose to come back to.

#iGaming #iGaming2026 #OperatorStrategy #ProductStrategy

[Soft2Bet @soft2bet_]

The best retention strategies aren't built around external prompts. They're engineered into the product itself.

🎯 Missions with clear goals.
⬆️ Progression that carries across sessions.

When players feel momentum, they don't need reminding to come back because the experience gives them a reason.

#iGaming #PlayerRetention #Gamification #Progression

[Soft2Bet @soft2bet_]

Soft2Bet is heading to the city that never sleeps this March! 🌆

We’re thrilled to be back with https://t.co/xYB9fGq2kN - The World’s iGaming Community as a key partner for two days of productive conversations, great people, and the kind of energy you only get in NYC.

Find us on the Leadership Stage in Hall 2!

#Soft2Bet #NEXTSummit #NEXTio2026 #iGaming #MEGA

[Soft2Bet @soft2bet_]

Players don't compare your product to other casinos or sportsbooks. They compare it to everything else on their phone.

Streaming. Social. Short-form video.

That's the bar. And in 2025, the teams that understood this built experiences people genuinely wanted to repeat.

#iGaming #PlayerExperience #UXDesign #MobileGaming #DigitalEntertainment #iGamingTrends #Soft2Bet

[Soft2Bet @soft2bet_]

Betinia's latest campaign featuring Diego Simeone is now live.

This campaign is built around a simple belief: progress is earned. That message resonates with football fans, and it gives the brand a distinctive voice in a competitive market.

[Soft2Bet @soft2bet_]

Soft2Bet is launching a new video series 🎬, where industry opinion leaders reflect on what defined the last decade and what will shape the next 🌎

The past 10 years have seen a massive shift to mobile-first 📱, rising UX expectations, and the pandemic accelerating digital habits overnight. We now live in a new reality, competing for attention against endless social feeds and immersive gaming 🎮

Across the episodes, you will hear the lessons learned, the surprises nobody saw coming, and the bets being placed on what comes next 🍀

hashtag#Soft2Bet hashtag#ice2026

[Soft2Bet @soft2bet_]

https://t.co/bJh8OW2axD