Softlancer

Building Scalable Digital Systems for Enterprises and Public Sector Organizations.

[Sarthak Jain @sarthakjdev]

Looking for a video editor.

Not someone who just cuts clips.

Someone who understands attention, storytelling, and retention.

If you’ve worked on motion graphics, infographics, or SaaS explainer videos. DM me.

Share your best work.

[Sarthak Jain @sarthakjdev]

A sale is great, but a relationship is better.

For D2C brands, repeat customers are the lifeblood of the business. It’s not enough to get that one purchase, you want to keep the conversation going (literally).

[Sarthak Jain @sarthakjdev]

In chat, sales and support are just two sides of the same conversation.

The traditional divide between “customer service” and “sales” is melting away especially for WhatsApp since it emerged as a business conversational channel.

[Sarthak Jain @sarthakjdev]

I was on a demo call and the person told me that the platform they use right now, loses all the previous conversations with the customer, it works like a ticketing system on WHATSAPP??

A great salesperson remembers your last conversation, your conversation system should too.

[Sarthak Jain @sarthakjdev]

Conversational AI systems needs emotional intelligence, not just a knowledge base.

Lately, I’ve been spending a lot of time building @wapikit into something more than just another support bot.

[Sarthak Jain @sarthakjdev]

Earlier, you could blame poor CX on human limitations.
But now? With AI, it’s scalable to deliver the best with the least.

Especially for D2C brands, here are a few CX trends that are already reshaping the game:👇

[Sarthak Jain @sarthakjdev]

There are a few patterns I’ve been noticing with how businesses use WhatsApp for marketing, and honestly, some of it feels straight-up annoying as a user.

Here’s what’s going wrong (and why WhatsApp is tightening the rules):

[Sarthak Jain @sarthakjdev]

Your are losing huge revenue opportunity.

If you’re still not leveraging conversational AI and your brand still sounds like robot.

We built @wapikit so your replies never feels robotic and adapts to intent without losing your brand’s voice or needing to hire a huge team.

[Sarthak Jain @sarthakjdev]

Today we shipped one more major upgrade to @wapikit - our new Knowledge Base builder.

Helping us move one step closer to building an AI system that sells and supports like a founder would with intent, clarity, and heart.

[Sarthak Jain @sarthakjdev]

To move faster, I’ve stopped waiting for every PR to be “pixel-perfect.”

If the change serves its core purpose, I merge it. Fast. Because the next sprint always has a bigger goal, and any minor polish can be handled as part of that flow.

[Sarthak Jain @sarthakjdev]

For a while, as we build @wapikit we get a lot of questions that there exists a high number of similar offerings.

I feel the same about it, but this stands true for those who are building a "WhatsApp CRM over Business APIs". WapiKit is not one of them.

[Sarthak Jain @sarthakjdev]

AI model plays only 20-30% role in how an AI system actually works.

It’s been 3-4 weeks since I started building AI from scratch at @wapikit , no fancy wrappers, just figuring it out one day at a time.

[Sarthak Jain @sarthakjdev]

Building relationships is more important than focusing solely on transactional conversations.

That’s one of the core principles we’re following while building @wapikit .

[Sarthak Jain @sarthakjdev]

@wapikit Now supports “Meta Embedded Signups”

You no longer need to set your API key or webhooks. We handle everything autonomously, just connect your WhatsApp Account with WapiKit, and you’re all set to go with a head start!

Give it a try: https://t.co/vRuS9OSfEj

[Sarthak Jain @sarthakjdev]

I love building @wapikit because it solves my own problem. Being both the builder and the user helps to understand what truly adds value.

[Sarthak Jain @sarthakjdev]

@wapikit Not Just Another WhatsApp CRM

We get a lot of questions that there exists various similar offerings.

I feel the same about it, but this stands true for those who are building a "WhatsApp CRM over Business APIs", not for us.

https://t.co/3zRAL8HkX5

[Sarthak Jain @sarthakjdev]

Launching Meta Product Catalog Integration

Over the past two weeks, I’ve been speaking with D2C brands, and as a result, we’ve added Meta Catalog Product Integration to @wapikit !

Give it a try: https://t.co/vRuS9OSNtR

[Sarthak Jain @sarthakjdev]

The new shared team inbox at @wapikit .

Support all types of messages you want to send to your customers.

I’d love to hear your thoughts on what other features you’d like to see!

Give it a try here: https://t.co/3zRAL8HSMD

#whatsapp #marketing #aiautomation

[Sarthak Jain @sarthakjdev]

@wapikit Cloud Edition is dropping very soon! We’re now a Meta-verified WhatsApp Tech Provider.

Imagine having an WhatsApp marketing and engagement AI Agent as part of your team:

P.S. DM me for early access! or tag somebody to whom this resonates well.

[Sarthak Jain @sarthakjdev]

Here’s a short demo video of what’s been going on at @wapikit .

https://t.co/pNSsXSb59r

The past week has been super busy working around the ecosystem we’re building. Getting issue reports, new feature requests, and having demo calls with multiple stakeholders.