Softlight

Infrastructure that makes coding agents design like your company

[Softlight @softlightco]

If you're interested in joining our NYC team, we're hiring founding engineers. https://t.co/HYg8UXuGcN

[Softlight @softlightco]

We created products at companies like Meta, Uber, and Citadel. And we raised $3.2M from product execs, CEOs, and founders at companies like Stripe, Airbnb, and Plaid.

[Semil @semil]

Very excited about this startup and the team behind it!

[Parth Chopra @pchopra28]

A cracked designer, PM, and quant walk into a room with the goal of changing how products get built

Super excited for what my friends @han_kapoor @AdiRaju3 and Ashwin are building with Softlight 🚀

[Dustin Moring @DustinMoring]

Killer team working on a really big idea!

[Kunal Roy @princeofbothell]

Check out my very cool friend doing very cool things in product design

[Justin @JustinBleuel]

🔥

[Aashay Sanghvi @aashaysanghvi_]

A big idea from @han_kapoor and the @softlightco team...already cooking up magic.

And hiring in NYC!

[Adi Raju @AdiRaju3]

We raised $3.2M to build AI agents that uncover the best product and design directions. Unlike today’s vibe coding tools, which start with your idea and assume you should build it, our agents start with your user and business context to help uncover the best idea.

We are growing our NYC team - link in thread with more info.

[Rohan Kapoor @han_kapoor]

Product design is one of the most misunderstood fields in tech. It’s not about polishing someone else’s idea. It’s about discovering what’s worth building.

So we raised $3.2M to create Softlight: AI that discovers what to build.

Great designers navigate business complexity to explore ideas, visualize them, and uncover new ones through iteration. The “aha” moment is realizing they don’t just make your idea better. They help you find the idea itself.

That’s what today’s vibe-coding tools miss. They start with your idea and assume you should build it. Softlight starts with your business context to discover ideas you might not have thought of.

Our design partners range from growth stage startups to Fortune 500s. Our team created products at Meta, Uber, and Citadel and we’re backed by product execs, CEOs, and founders at companies like Stripe, Airbnb, and Plaid.

If you're interested in joining our NYC team, we'd love to hear from you. Link below.