Sohail Ess

Founder @LISTRIFY
40+ CEX Network
Token Listings • Market Making • PR • KOL
Helping Web3 tokens launch → exchange listing

[Sohail Ess @sohailfi]

@CoinMarketCap Superb

[Sohail Ess @sohailfi]

@bloodweb3 Gm gm

[Sohail Ess @sohailfi]

@okx AI can trade…
But can it handle emotions of the market? 👀...

[Sohail Ess @sohailfi]

@BinanceForIN Garmi full on 🔥
Market bhi thoda garam ho jaye bas 😅
Tab tak… HODL hi sahi 💎

[Sohail Ess @sohailfi]

@donotfomoew Strong community is step one 🌍
Now the real question:
👉 How will the AI agent be used daily?
Utility will decide everything.
#MOEW #CryptoAlpha

[Sohail Ess @sohailfi]

@BiGODToken Everyone says “backed by gold”…
But few ask:
👉 Where is the gold?
👉 Who audits it?
👉 Can you redeem it?
Transparency > marketing.
What do you think?
#BIGOD #Crypto

[Sohail Ess @sohailfi]

GM GM

[Sohail Ess @sohailfi]

@BitMartExchange Boss 😄

[Sohail Ess @sohailfi]

March done. 25 days of the Listing Playbook.
Here is what we covered:
→ Why listings fail before they happen
→ How exchanges make decisions in 60 seconds
→ Tier 1 vs 2 vs 3 and when to use each
→ Market maker structure and alignment
→ Building your listing budget from scratch
→ Post-listing strategy nobody talks about
→ KOL, PR, and community timing
April we go deeper.
Real numbers. Real case studies. Real talk.
If you are building a token and need a listing partner - DMs are open.
40+ direct exchange relationships. No middlemen.
What topic should I cover first in April?

[Sohail Ess @sohailfi]

The real path to Tier 1. No shortcuts.
Step 1: List on Tier 3
Build your first volume proof.
Step 2: Prove traction
3 months of consistent volume. Growing holder count.
Step 3: Move to Tier 2
Use Tier 3 data as your pitch. Negotiate from proof.
Step 4: Scale to Tier 1
Approach MEXC and BingX with 6 months of real data.
This path takes 9 to 12 months.
Founders who skip steps waste $90K.
Day 24 of 30 - The Listing Playbook

[Sohail Ess @sohailfi]

Most AMAs are forgotten in 24 hours.
The ones that convert share 3 things:
1. Host has credibility in your specific niche
2. Questions go deep - not just surface level
3. Clear CTA at the end - not just "follow us"
An AMA is a trust-building event.
If you treat it like a marketing announcement, it performs like one.

[Sohail Ess @sohailfi]

Billboard ads in crypto. Gimmick or growth lever?
Depends entirely on execution.
Gimmick:
→ Random location. No event. No context.
→ One photo. Team reposts it. Forgotten in 48 hours.
Growth lever:
→ Major city during a crypto event
→ Photo spreads across Crypto Twitter
→ Founders outside your audience find you
→ Inbound DMs from founders who saw it shared
The billboard is not the product.
The shareable moment is.
Day 22 of 30 - The Listing Playbook

[Sohail Ess @sohailfi]

Being listed on 10 exchanges sounds impressive.
Until you realize you have zero liquidity on 9 of them.
One exchange with deep liquidity beats 10 with thin books.
The right expansion strategy:
→ Nail Tier 3 first. Prove volume.
→ Use that data to approach Tier 2.
→ Use Tier 2 traction to negotiate Tier 1.
Build up. Do not spread thin.

[Sohail Ess @sohailfi]

@KuCoin_Web3 Drop a follow, I'll follow back everyone from this thread 👇 crypto fam only 🫡

[Sohail Ess @sohailfi]

PR for token listings is not about press releases.
It is about sequencing.
Pre-listing: Build anticipation. No price talk.
Listing week: Volume of coverage. Exchange announcements.
Post-listing: Success stories. Community growth proof.
Most projects do one article on listing day.
Then nothing.
The window for PR impact is 72 hours around your listing.
If you miss it you cannot buy it back.

[Sohail Ess @sohailfi]

KOL campaigns that work vs ones that burn budget.
What does not work:
→ $10K for one tweet to 500K followers
→ KOLs with no crypto-native audience
→ Posts with no clear call to action
→ One-time mentions with no follow-through
What works:
→ 3 to 5 KOLs with 10K to 50K engaged followers
→ Series of posts across listing week
→ KOL has used products like yours before
→ Audience matches your token use case
Reach is not influence.
Relevance is.
Day 19 of 30 - The Listing Playbook

[Sohail Ess @sohailfi]

@SuperExIndia @a4asmit @vaibhavmali8982 @Harsh321001 @dashucharan1 @TOJI944662 @SuperExet Congratulations everyone 💐👏

[Sohail Ess @sohailfi]

Why tokens dump after listing.
It is not bad luck.
It is not whales.
It is not the exchange.
It is this:
No market maker structure.
No post-listing demand plan.
No community education on holding.
No KOL activation timed to listing.
No reason for new buyers after day 1.
The dump was written into the plan months before listing.
Or rather - written into the absence of a plan.

[Sohail Ess @sohailfi]

The 48 hours after listing are the most critical window.
Most teams celebrate.
Smart teams execute.
What needs to happen:
→ Market maker monitoring every 30 minutes
→ Community manager active 24 hours straight
→ PR articles going live on schedule
→ KOL posts activated
→ Exchange support team on standby
Your listing budget got you in the door.
Your post-listing plan determines if you stay.

[Sohail Ess @sohailfi]

What really happens on listing day. Hour by hour.
Hour 1: Token goes live. First trades execute.
Hour 2: Bots and arbitrage traders move in.
Hour 3: Organic buyers arrive. Volume spikes.
Hour 4: Early holders take profit. Price tests support.
Hour 5: Community sentiment determines direction.
Hour 6: Real price discovery begins.
Most teams are watching from Telegram.
The teams that win are executing a plan.
Are you prepared for hour 1?
Day 16 of 30 - The Listing Playbook