I want to make clear right now that Spencer Pratt does not deserve any voice or sound bite in my Campaign or in this city that I love. His rhetoric, platform and Campaign is the antithesis to who I am, who I am fighting for, and what our campaign is all about. I’m running a campaign to fight established power and wealth that has for too long been held in the hands of a few and on the backs of working Angelenos. Spencer is an opportunist dehumanizing the vulnerable to advance his media career, he has no interest in meeting the needs of the majority of Angelenos.
How many people in Santa Monica, Beverly Hills, Culver City and Calabasas are feeling shocked to discover that Spencer Pratt isn't on their ballots right now?
Beverly Hills filed a NEPA lawsuit to try and stop the D Line. The lawyer representing BHUSD was the future Second Gentleman of the United States.
And Metro still won.
City Attorney confirms lawsuit has already been filed against Burbank! (Go Metro!! 👏🏽) Metro alleges that the city could be exposed to delay damages on a $400 million project 🔥
Trump had one of his worst mental health episodes yet last night, posting over 55 times in 3 hours. Here is the list:
10:15 PM - Accuses Obama of attempting a coup in 2016
10:15 PM - Says Obama worked with CIA to overthrow Trump
10:15 PM - Reposts tweet saying Obama is a “traitor” and that he should be arrested
10:22 PM - Attacks dominion voting systems for 2020 election saying they switched votes
10:22 PM - Says Fulton County, GA had their 2020 fraud exposed (there was none)
10:23 PM - Accuses Obama of personally making $120 million from Obamacare (wtf?)
10:23 PM - Cites quack lawyer Sidney Powell on the 2020 election
10:24 PM - Posts fake JFK Jr account that says Obama wiretapped Trump Tower
10:27 PM - Demands Senator Mark Kelly resign
10:29 PM - Claims neither Biden nor Harris were in charge of the Biden admin
10:29 PM - Attacks Fulton County, GA again
10:29 PM - Posts Fox News clip of Rep Ro Khanna
10:30 PM - Demands Jack Smith be arrested
10:30 PM - Accuses Obama, Clinton, and Comey of treason
10:39 PM - Reposts a tweet from a MAGA account saying they have secret intel proving Clinton and Obama committed crimes
10:39 PM - Reposts a MAGA tweet saying Hillary Clinton should be sent to Haiti
10:40 PM - Says the DOJ is “working hard” to arrest his enemies for treason
10:40 PM - Reposts a tweet attacking his own DOJ and Todd Blanche for no arrests of political enemies
10:40 PM - Posts a TikTok video of people stealing from a convenience store
10:41 PM - Posts a TikTok of someone taking a Door Dash order
10:41 PM - accuses Obama, John Brennan, and Clinton of sedition and treason again
10:42 PM - Posts a video of a man on CCTV footage knocking over food a waiter was carrying
10:47 PM - Calls Obama the “most DEMONIC FORCE” in American politics
10:47 PM - Posts a tweet from Mike Flynn saying 2020 election wasn’t fair
10:49 PM - Attacks Dominion again claiming they stole the 2020 election (it wasn’t)
10:51 PM - Reposts a fake Charlie Kirk account that claimed Obama blocked Hillary Clinton from being prosecuted
10:53 PM - Claims Obama was part of Hillary Clinton’s emails in some way
11:28 PM - Claims a senior Democrat just testified under oath that Senator Adam Schiff leaked classified information
1:13 AM - Attacks the New York Times for reporting on the reflecting pool
This man is clearly not well.
Laurel Supply opened in West Hollywood last Friday. No press release. No website. No opening party. They built it less than a block from Erewhon.
This is the business they're competing for.
Erewhon does $1,800 to $2,500 in sales per square foot. A typical supermarket does $450 to $600. Across 10 California stores, the chain posted $171.4 million in profit in 2023. Roughly $17 million per location.
The Hailey Bieber Strawberry Glaze Skin Smoothie generated $10.6 million in revenue from a single drink. Forty thousand cups a month at $20 each. Erewhon launches a new celebrity smoothie every month. Sixteen branded drinks a year. Each one has up to five ingredient brands paying to be in the recipe.
Then there's the membership. Roughly 60,000 people pay up to $200 a year for perks that include a free monthly drink. That's $12 million in revenue before a single avocado gets scanned.
Erewhon stopped being a grocery store years ago. It became a celebrity collab platform with a juice bar attached.
Phil Howard and Dean McKillen watched this for fifteen years. They own Laurel Hardware, the restaurant seven blocks east on Santa Monica. They saw a competitor turn produce into a luxury vertical and decided the market had room for a second one.
The location was the strategic move. A block from Erewhon means the shopper doesn't have to choose. They go to both on the same trip. The TikTok haul gets twice the content. The Uber from LAX picks the same neighborhood. The flow stays inside the West Hollywood luxury grocery circuit.
The no-marketing decision was the same logic. The customer Erewhon built doesn't respond to ads. They respond to "have you been to the new one." That post is free. Andrea just made it for them. So did everyone else who walked in on day one with a phone.
The store is the marketing budget. An olive tree growing inside the building. An in-house flour mill for the pizza. Floor-to-ceiling wood shelving for a health and beauty section that runs an entire wall. Staff in white jackets. Every detail engineered to photograph.
The olive tree is the marketing budget. The grocery is the cover.
Had a great meeting today with @JohnEricksonWH who is running for state senate in the 24th District. He is smart, energetic and passionate - and unapologetically pro housing. No waffling or equivocation. He is the clear YIMBY choice in this race.
This debate has me wishing that Michael Tubbs had run for Governor instead of Lite Gov. He’s clearly the most transcendent talent in the statewide field.
There’s only one candidate running for CA Senate District 24 who is a champion of safer streets and building more housing at the scale we need.
Vote for @JohnEricksonWH by June 2, we need a fighter like him in Sacramento!
@seanspicer Sean I literally just saw you like 8 hours ago at the CNN brunch and you were perfectly nice. Either grow the balls to say this type of nonsense to my face or take a seat!