André Sommer Caetano

Need I say more?

[André Sommer Caetano @somcae]

"I have no idols. I admire work, dedication and competence." - Ayrton Senna #Senna25

[André Sommer Caetano @somcae]

"So we should try to get our incentives right, but also—incentives be damned, do the right thing." https://t.co/pQhezgncZZ

[André Sommer Caetano @somcae]

"The key is treating AI adoption as an organizational learning challenge, not merely a technical one." https://t.co/oqvJUNm4a5

[André Sommer Caetano @somcae]

"Building a meaningful life is much less about discovering the right set of practices or habits than it is about cultivating the willingness to step up moment after moment and just do more of the things that matter." https://t.co/FUtxOFXzuL

[André Sommer Caetano @somcae]

"When we don’t take the time and exercise the intellectual humility to think about our reactions to psychological imbalance, we start running on instinct rather than logic." https://t.co/8QTwHL2oYf

[André Sommer Caetano @somcae]

"We don’t need to change everyone’s behavior, just the behavior of the good & competent, so we can find each other." https://t.co/adUadPHW7O

[André Sommer Caetano @somcae]

"When the distribution model changed, it was like consumers saying 'I still love you, I just need to do things a different way. It’s not you, it’s me'. Today, it’s more like 'Actually, yeah, it's definitely you.'” https://t.co/H5kB47h2Tg

[André Sommer Caetano @somcae]

"The difference between ‘buy now’ and ‘bye now’ is very thin. Sometimes, when we push very hard for a commitment, we break the trust we’ve earned." https://t.co/9PAdpSX3D0

[André Sommer Caetano @somcae]

"Genius executive teams have an almost constant generative tension that characterizes their interactions. The energy on the teams is sparked by benevolent friction, conflict, impatience, and even well-intentioned intolerance." https://t.co/h8z1JSVpnk

[André Sommer Caetano @somcae]

"So seriousness isn’t some kind of final reward, a golden watch you earn for a lifetime of operating in bad faith. It is, instead, one of those basic practices you gotta do to prevent your life from disintegrating" https://t.co/eboU4BF1Gl

[André Sommer Caetano @somcae]

"By describing as superhuman a thing that is entirely insensible and unthinking, we implicitly erase or devalue the concept of a “human” and all that a human can do and strive to become." https://t.co/exNWm4EcMc

[André Sommer Caetano @somcae]

"MrBeast might very well be an advertiser’s absolute dream, the logical endpoint of an internet that’s been flattened into a samey, straightforward sludge of optimized content." https://t.co/wp45WIcLfF

[André Sommer Caetano @somcae]

"They’re buying magazines we love, closing their print operations, turning them into digital-only, laying off the actual journalists who made us trust in their content in the first place, and hiring companies to run the affiliate arm of their sites." https://t.co/kD63obcvmA

[André Sommer Caetano @somcae]

"If managers don't understand the output that their teams are working on, they end up monitoring staff's time (and with that perceived performance based on 'busyness') as opposed to monitoring their output as a means of gauging performance." https://t.co/J5J4IJhweE

[André Sommer Caetano @somcae]

"You could ask Alexa anything, but it could only answer ten things. ChatGPT will answer anything, but can you use the answer? It depends on the question." https://t.co/FXdqXizXbq

[André Sommer Caetano @somcae]

"Collective capabilities can grow only on a foundation of strong individual skills. Leaders often forget that and, in times of change, try to rally the team to work better together before members have mastered their individual tasks" https://t.co/auQHAxdCm4

[André Sommer Caetano @somcae]

"Remember, no one cares. One of the most enabling aspects of working on Oatly was the freedom to openly admit that no one gives a shit about what we had to say. (And I’m willing to wager that people feel the same about your brand, too.)" https://t.co/oMEulCQNfE

[André Sommer Caetano @somcae]

“We can all be on our best behavior for a little while, but the longer while tells the truth.

Culture is the non-fiction story of an organization. It writes itself.”

https://t.co/JBXw0MFJBk

[André Sommer Caetano @somcae]

"Even the most innovative projects or products are full of rote, prosaic stuff that still needs building. The poetic magic may be in the 5%, but the bulk of the work is in the other 95." https://t.co/esG7QbPeN9

[André Sommer Caetano @somcae]

"Despite the massive attention given to the inspirational aspects of leadership, the evidence is clear that most people in the workplace still aren’t inspired, engaged, or truly committed. Good management can help solve these problems." https://t.co/OXMauglXwU

[André Sommer Caetano @somcae]

“We consider authenticity to be important, but often fall short of achieving it in our digital presences for very human reasons. For example, because we want to share exciting moments with others, or we care what our followers think of us.” https://t.co/c9Yp0m2K7P