UGC videos are the highest-performing ad format on Meta right now and every ecom brand knows this. But here's what nobody talks about that is finding creators, briefing them, waiting for getting a video, requesting reshoots and the loop continues all that for one video that may or may not convert.
Meanwhile AI UGC videos are used by brands for ads and honestly? Some of them are indistinguishable from real creator content. Some of these videos are so real you'd never guess AI made them. That's where we are now.
If you're a founder running paid ads you should probably be paying attention too.
UGC videos are the highest-performing ad format on Meta right now and every ecom brand knows this. But here's what nobody talks about that is finding creators, briefing them, waiting for getting a video, requesting reshoots and the loop continues all that for one video that may or may not convert.
Meanwhile AI UGC videos are used by brands for ads and honestly? Some of them are indistinguishable from real creator content. Some of these videos are so real you'd never guess AI made them. That's where we are now.
If you're a founder running paid ads you should probably be paying attention too.