What makes a brand truly authentic? Is AI changing creativity—or empowering it? And why do paper, touch & packaging still matter in a digital world?
Anthony Lopez shares his thoughts on branding, AI & the future of design.
Watch the full podcast on YouTube!
#BehindTheBrief
The smallest details often make the biggest impression.
Crafted with Neenah Classic® Linen Papers, these premium tags combine refined texture, elegant aesthetics, and exceptional print performance to elevate every product they accompany.
Every great story deserves a paper that reflects its values.
Introducing myRecyco — a 100% recycled paper range designed for books that combine sustainability with exceptional print quality. Because meaningful content deserves a medium that's just as thoughtful.
Sometimes what looks beautiful is actually a warning.
A dust storm can create breathtaking visuals, but behind the spectacle lies a reminder of a changing environment and the growing impact of climate extremes.
This World Environment Day, let's look beyond the picture and recognise the responsibility we all share towards protecting the only home we have.
Because nature doesn't need saving from us—we need saving from the consequences of ignoring it.
Most people think design is about branding. But what happens when it's designed for an entire nation?
Anthony Lopez shares the thinking behind the wayfinding system of Kartavya Path & the New Parliament.
Watch the full podcast on YouTube.
#BehindTheBrief#DesignThinking
Great design begin with great paper.
myInsize Modigliani Candido blends texture, elegance, and craftsmanship to create print experiences that leave a lasting impression. Because sophistication is felt long before it's read.
#SonaPapers#myCordenons#LuxuryPrint#PremiumPaper
Most people see the final design. Very few understand the obsession, detail, and truth behind it.
In Episode 2 – Part 1 of Behind The Brief, Anthony Lopez opens up about authenticity, creative conviction, branding, and why great design is never created by imitation.
This conversation uncovers the thinking behind some truly iconic work — and the mindset required to create it.
Because great branding isn’t just about looking different.
It’s about being real enough to stand apart.
Watch the full podcast on our YouTube channel. Link in bio.
Paper doesn’t just come from nature.
It runs on it too.
With a significant shift towards renewable energy like biomass, the paper industry continues to evolve — responsibly.
At Sona Papers, we believe true quality is not just in how it looks, but how it’s made.
Luxury isn’t just carried — it’s presented.
Crafted with Geneva Green from the WCC Range of Papers, these premium carry bags bring elegance, texture, and sophistication to every brand experience.
#SonaPapers#GenevaGreen#LuxuryPackaging
A swatch that doesn’t just sample paper. It samples potential.
Unbox the possibilities with the Sona Packaging Swatch, a curated showcase of textures, finishes, and forms that push the boundaries of packaging design.