sonia marguin

Head of Research @euronews Chair of the @inTVgroup Treasurer of Les Crocodiles charity

[sonia marguin @sonia_marguin]

Sonia and Marianne from euronews / africanews enjoying #pamro2018 . Now Allison from Star Times is on stage!

[euronews @euronews]

Malaysia will release on July 30 a long-awaited report into the disappearance of Malaysia Airlines flight MH370, the transport minister said on Friday.

https://t.co/RDgGsrLBFB

[sonia marguin @sonia_marguin]

The conference about @inTVgroup in paris chaired by @sonia_marguin from @euronews_group was a great success! https://t.co/eJM1YzcJcl

[Olivier de Montchenu @omontchenu]

The second screen is mobile#allyouneedtoknow@intv conference#internationalmedia@euronews chaired by@sonia_marguin

[inTVGroup @inTVgroup]

3 Ways to Maximise Your Digital Campaign @sonia_marguin #intvinsights https://t.co/Kgn9gpoCbz

[sonia marguin @sonia_marguin]

Hackney One Carnival 2016 https://t.co/b72NyL4ZCT

[sonia marguin @sonia_marguin]

therefore the audience & the content type (theme) is more important as a factor to compare. #inTVinsights

[sonia marguin @sonia_marguin]

Brand content is never limited to 1 format or 1 platform. All properties are used. #inTVinsights

[sonia marguin @sonia_marguin]

Shift in perception is also a key KPI and a strong motivation for adv to do brand content @mandmglobal and @inTVgroup #inTVinsights

[sonia marguin @sonia_marguin]

for a video I believe completion ratio is a better measure than time spent watching @mandmglobal and @inTVgroup live Q&A #inTVinsights

[sonia marguin @sonia_marguin]

in TV, measuring Trust towards the media and impact on brand is essential @mandmglobal @inTVgroup #inTVinsights

[sonia marguin @sonia_marguin]

One of the key challenges is the need for multiple measurements to have a full picture of engagement #inTVinsights

[sonia marguin @sonia_marguin]

Sonia here, head of research for euronews, joining the debate @mandmglobal and @inTVgroup live Q&A #inTVinsights

[sonia marguin @sonia_marguin]

Joining the #inTVinsights debate. A really exciting moment...!

[sonia marguin @sonia_marguin]

@euronews_sport http://t.co/6j578nR http://t.co/HDxBDTu

[sonia marguin @sonia_marguin]

#fom11 are traditional media such as TV channels not the best positioned to create content?

[sonia marguin @sonia_marguin]

fom11 TV is not going to be replaced by digital any soon.. time spent watching TV is INCREASING amongst 15-24 worldwide!

[sonia marguin @sonia_marguin]

Time spent watching TV amongst 15-24 has increased worldwide... TV won't die and be replaced by digital any soon!