Sonia Katara

19 | learning to be present in a world that wants you distracted

[Sonia Katara @soniakatara]

ahhhh first TEDX !!!

a teen’s reflection on parenting, “I’m Fine: The Lie Every Tells You”

always remember: Collaboration Over Control

[Lucy Taylor @aurumfinancial]

A year of building in public. Today the storefront opens.
Aurum Valence is live. An AI financial analyst that runs entirely on your Mac.

Your statements, analyzed locally. Your financial data never leaves your machine.

Founding access is open. $149 until launch. $249 after.

[Sonia Katara @soniakatara]

most teens can talk.

very few can actually communicate.

these are the 4 skills that close that gap.

and the last one makes all the others possible.

[Sonia Katara @soniakatara]

Nobody's Watching You.

[University of Austin (UATX) @uaustinorg]

“I’m building Cloud 9 > a global movement bringing life skills workshops to teens and parents because I was the teen who needed this and couldn’t find it anywhere. The @AlphaSchoolATX Fellowship and UATX Innovation Labs gave me something rare: the ability to go to college and build a business at the same time, without sacrificing one for the other.” – Sonia Suthar, UATX freshman

[Marc Randolph @marcrandolph]

When you come home from work, what do your kids hear?

"I spent all day in meetings with idiots,"
or

"You won't believe the problem we finally cracked today..."

When my kids were young, I'd come home buzzing about an experiment we'd run or a crazy idea we were going to try the next morning. They didn't understand the details, but they saw that work wasn't something I endured. It was something I got to do.

Kids are always watching. Always listening.

[Austin Way @Austin_Way]

1,000 people just watched the @AlphaSchoolATX #sxsw presentations.

Some of the crazy headlines:

@SaeedTarawneh got an indie film into theaters at 14 y/o

@GeeteshParelly & @branson_atx earned $30,000 from @openclaw in under a week. (17y & 15 y/o btw)

@Jackson__Price is revolutionizing the PC repair industry via generative AI

@alxmthew is solving mental health w/ AI plushies

@verali12345 is building modular clothing

@rhettjoneslore (alum) scaled his brand Cased to $500k/mo in less than a year

I've recreated $100M of edtech.

& that's just some of the students who presented.

Drop feedback if you have any!

[Austin Way @Austin_Way]

17 y/o. Speaking @sxsw today

Topic: How I am using AI agents that simulate students to validate edtech before kids ever touch it.

[Sonia Katara @soniakatara]

insane

[Ole Lehmann @itsolelehmann]

i can't believe nobody caught this.

Anthropic's entire growth marketing team was just ONE PERSON

(for 10 months, confirmed)

a single non-technical person ran paid search, paid social, app stores, email marketing, and SEO for the $380B company behind claude

here's exactly how one human is doing the job of a full marketing team:

it starts with a CSV.

1. he exports all his existing ads from his ad platforms along with their performance metrics (click-through rates, conversions, spend, etc)

2. feeds the whole file into claude code

3. and tells it to find what's underperforming.

claude analyzes the data, flags the weak ads, and generates new copy variations on the spot

this is where he gets clever:

he then splits the work into 2 specialized sub-agents:

1. one that only writes headlines (capped at 30 characters)

2. and one that only writes descriptions (capped at 90 characters).

each agent is tuned to its specific constraint so the quality is way higher than cramming both into a single prompt

so now he's got hundreds of fresh headlines and descriptions.

but that's just the text.

he still needs the actual visual ad creative, the images and banners that go on facebook, google, etc.

so he built a figma plugin that:

1. takes all those new headlines and descriptions
2. finds the ad templates in his figma files
3. and automatically swaps the copy into each one.

up to 100 ready-to-publish ad variations generated at half a second per batch.

what used to take hours of duplicating frames and copy-pasting text by hand

so now the ads are live.

the next question is which ones are actually working.

for that he built an MCP server (basically a custom integration that lets claude talk directly to external tools) connected to the meta ads API.

so he can ask claude things like:

• "which ads had the best conversion rate this week"
• or "where am i wasting spend"

and get real answers from live campaign data without ever opening the meta ads dashboard

and the part that ties it all together and closes the loop:

he set up a memory system that logs every hypothesis and experiment result across ad iterations.

so when he goes back to step one and generates the next batch of variations...

claude automatically pulls in what worked and what didn't from all previous rounds.

the system literally gets smarter every cycle.

that kind of systematic experimentation across hundreds of ads would normally need a dedicated analytics person just to track

the numbers from the doc:

ad creation went from 2 hours to 15 minutes. 10x more creative output.

and he's now testing more variations across more channels than most full marketing teams

a $380 billion company.

and their entire growth marketing operation (not GTM) = just one person and claude code lol

truly unbelievable

[Sonia Katara @soniakatara]

@isabelunraveled yes, it’s like if you don’t have the ideas to provide then you get to be curious & that’s a skill. the active listening leads to exploration & creation of new ideas.

[Sonia Katara @soniakatara]

@omasanx how do you do that? how do you create that space?

[Sonia Katara @soniakatara]

@drgurner @NicoleBehnam it’s the balance & intention

but i don’t think needing to know everything is required - i think you find one industry you want to master

dive deep into that & become obsessed

then take a break from it all & allow time for signal & rest

[Dan Martell @danmartell]

- Your first prompt: ChatGPT
- Your first research project: Gemini
- Your first AI agent: Manus
- Your first AI app: Claude Code
- The last skill you’ll ever need: speaking to AI

We’ve basically reached Zero-Skill Technology.

[Sonia Katara @soniakatara]

@ellebeecher how did you help manage the culture? was it being clear about the boundaries? or is there more to it?

[Geetesh Parelly @GeeteshParelly]

I spent 100+ hours learning OpenClaw so you don't have to

Every bad setting. Every wasted dollar. Everything that breaks.

Now I set it up for business owners in a day so they skip all the hard steps

If you want it done for you, book a meeting below

Link in bio and replies 👇

[Branson Pfiester @branson_atx]

I'm 15 y/o, talking about @OpenClaw at #sxsw

In just 2 weeks, I secured $30k in contracts with zero employees.

I'm sharing the secrets to my success.

Come see it @AlphaSchoolATX

[Brandon Storey | Copywriting Coach @storeycopy]

Copywriting tip:

Stop writing like someone's reading your words.

Start writing like someone's listening to you speak.

[Sonia Katara @soniakatara]

@tracyktownsend crazy, how sustainable is the effect? do you have to continuously do the medicine or is exercise good to do day-to-day to help progress?

[Sonia Katara @soniakatara]

@austin_way this is so cool, i’ve been waiting for you to do this - perfect for your skillset

[Sonia Katara @soniakatara]

@andruyeung it’s the last thing that people can truly do to find fulfillment and authenticity

[Louis Gleeson @aigleeson]

Someone turned Alex Hormozi's $100M offer framework into an AI prompt system.

It's like having Hormozi audit your business, rip apart your pricing, and rebuild your offer from scratch.

Here are the 11 prompts (save this):