Meanwhile let’s not forget KC pulled Melanie aside when she was wildin in the challenge. KC also stopped her from making a scene with Sincere and Sol… but Mel will never feel bad for KC. Hypocrites. I’m glad he knows who they REALLY are. #loveislandusa#loveisland
Did you followed @jinrojapan on X & other social media? If not then do it for their global brand ambassador Kim Taehyung right now, let's show them our fandom power
it’s actually crazy when you think about taehyung being the face of korea’s biggest beverage brands. his resume is genuinely so ridiculous you’re guaranteed to see his face first no matter what you’re drinking 😭
Jinro chose Taehyung as their Global Brand Ambassador, the world's No. 1 soju brand, ranked as the world's best-selling spirit for 25 consecutive years by the UK beverage trade publication Drink International
Since its launch in 2019, Jinro cumulative sales every month surpassed 2.6 billion bottles, equivalent to 12 bottles sold every second, firmly establishing Jinro, alongside Chamisul, as one of Korea's leading soju brands
JINRO AMBASSADOR TAEHYUNG
#TaehyungxJinro
For friends who may not be familiar with Korean soju and soju brand ambassadors...🤗
In Korea, being a soju brand model is considered one of the most iconic roles in advertising. Typically, the star chosen is someone with the highest level of public recognition and general likability at that time. Actors or singers who feel familiar and approachable to people of all ages are usually selected, and overall public image and trustworthiness matter more than the size of a fandom alone.
Since soju is one of the most commonly consumed alcoholic beverages in Korea, its advertising focuses less on the product itself and more on conveying a friendly and natural lifestyle and atmosphere. For this reason, brands tend to choose celebrities who can drive trends and public attention, while still being widely accepted across different generations without resistance.
Because of this, a model in alcohol advertising is not really there to show “how much they drink,” but rather to represent the mood and lifestyle that the brand stands for. In other words, what matters most is someone who feels comfortable to be around and conveys a positive image, rather than someone associated with heavy drinking or an unstable drinking image.
Especially at a time when Jinro is aiming to become more familiar to consumers around the world and strengthen its global competitiveness, Taehyung not only embodies all the qualities traditionally required of soju models in Korea—such as mass appeal, likability, and a friendly image—but also possesses an overwhelmingly strong global influence.
Considering all of this, I truly think Jinro’s choice of him as their global ambassador is an excellent one!
armys pride themselves on being a mature diverse fandom who are the "most respectful to their group", so i understand the knee-jerk reaction to blame conflicts on solos. but at some point you gotta acknowledge that ot7s armys themselves say disrespectful shit that goes unchecked
Taehyung becoming an ambassador for Korean brands is my favorite thing because his face ends up all over Korea. People always say he's one of the three male idols they see the most there, and now with Jinro, it'll be even better.