Soon

Inspect the future before you install it. Original docs on YouTube every week.

[Soon @soontechnology]

The world’s biggest data center campus is coming to Delta, Utah, a small Mormon farming community of 4,000 people.

Soon is always curious about how so-called data center towns are impacted by hyperscale infrastructure, so we went out there to see for ourselves.

Our latest documentary is out now 👇

00:00 The stakes in Delta, Utah
01:22 Checking out a local drag race
02:27 The history of industry in Delta
04:29 A ride-along with the police sheriff
05:30 Who opposes the data center?
06:39 How the farmers are reacting
07:32 The asks keep changing
09:10 The mayor's dilemma
10:28 How an expert researcher sees rural data center development
11:37 Conclusion

[Soon @soontechnology]

Jensen Huang's affair shows why the weakest link in security is usually human.

[Soon @soontechnology]

We had @cosmos_raj make a survival game and he even got a stranger on the street to play it.

[Soon @soontechnology]

Watch it here:
https://t.co/I19IvpmRiN

[Soon @soontechnology]

“It’s the calm before the storm, and it’s concerning.”

Kelly Carter sells farm equipment and sits on the city council in Delta, Utah, where a massive AI data center is planned. He says the developers initially planned to drill a well. Now, he says, they’re looking to the city for water.

We went to Delta to hear what that could mean for the farmers who already depend on it.

[Soon @soontechnology]

Watch it now here:
https://t.co/I19IvpmRiN

[Soon @soontechnology]

“I think the cart’s been put ahead of the horse a little on this.”

We spoke to the mayor of Delta, Utah, where the world’s biggest AI data center campus is coming to a Mormon farming community of 4,000 people.

The company developing the project, Creekstone Energy, initially asked whether the city could supply 85 acre-feet of water. But as plans continue to evolve, questions remain about how much water the campus will actually need and a potential 15-mile pipeline to supply it.

[Soon @soontechnology]

@eoghan the best unhosted host in the game

[Soon @soontechnology]

The world’s biggest data center campus is coming to Delta, Utah, a small Mormon farming community of 4,000 people.

Soon is always curious about how so-called data center towns are impacted by hyperscale infrastructure, so we went out there to see for ourselves.

Our latest documentary is out now 👇

00:00 The stakes in Delta, Utah
01:22 Checking out a local drag race
02:27 The history of industry in Delta
04:29 A ride-along with the police sheriff
05:30 Who opposes the data center?
06:39 How the farmers are reacting
07:32 The asks keep changing
09:10 The mayor's dilemma
10:28 How an expert researcher sees rural data center development
11:37 Conclusion

[Soon @soontechnology]

@sk8ballin3 sounds good

[Soon @soontechnology]

@lukeigel thank you, luke! 🫡

[Soon @soontechnology]

Watch it on YouTube here:

https://t.co/oat6fp7Jat

[Taylor Lorenz @TaylorLorenz]

At one of America's biggest data center conventions for @soontechnology, I asked industry insiders what they think the public gets wrong about data centers.

[Soon @soontechnology]

“The ground is actively raising underneath your feet and you don't even notice.”

A California startup called Terranova is building robots that can literally lift land out of flood zones.

We spoke to Terranova's CEO @laurence1allen about how the technology works, what it takes to raise land that's already below sea level, and the company's much bigger ambition: lifting entire cities out of flood zones.

[Soon @soontechnology]

@aridutilh @TaylorLorenz more to come very 🔜!

[Taylor Lorenz @TaylorLorenz]

At a data center convention earlier this week in Virginia, “People were absolutely crashing out.”

I got an inside look at how the industry is responding to growing opposition across the country w/ @soontechnology

[Soon @soontechnology]

“Is this just bad filmmaking?”

After Elon Musk promised that Grok would make a historically accurate, AI-generated version of The Odyssey, the first seven-minute episode is finally here.

So, @slop_pig decided to watch the whole thing so you don't have to. From Greek warriors who look suspiciously like Vikings to some very Christopher Nolan-esque cinematography, the AI-generated adaptation certainly looks the part. But between the confusing battle scenes, sudden time jumps, and questionable storytelling, there were a few questions.

[Soon @soontechnology]

Watch the full doc here:
https://t.co/fRdXsDf71F

[Soon @soontechnology]

“Stick to journalism.”

That was the advice @slop_pig received from veteran Republican political operative Matt Brainard after showing him an AI-generated political ad he'd made himself.

AI political ads have become a booming business, with campaigns increasingly experimenting with the technology to reach voters and compete for attention. So, Zeke decided to see just how hard it would be to break into the industry himself.

He took his ad to the streets of New York City to get some honest feedback from voters before putting it in front of someone who actually works in political advertising.

[Soon @soontechnology]

@slop_pig Watch it here:
https://t.co/fRdXsDfERd

[Soon @soontechnology]

AI-generated political ads are becoming a booming business, allowing campaigns to create elaborate, cinematic spots without the budgets traditionally needed to produce them.

So, @slop_pig spoke with filmmaker Sebastian Green, who directed an AI-generated ad for New York State Senate candidate Alina Bonsell, about what it would have cost to shoot the same commercial traditionally, and just how much AI changed the price tag.

According to Green, a production that could have cost upwards of half a million dollars was made using roughly $150 in AI credits.