Today, we’re excited to officially introduce @SoraWealth (https://t.co/MvEqUAO2BD) and open our waitlist 🙌🏼
Sora is a super-intelligent wealth platform for global professionals, pairing expert advisers with specialised AI to understand what clients aspire to, build the financial plans and investment portfolios to achieve it, and continuously monitor and optimise both as their lives and markets evolve.
Learn more about what we’re building and join our waitlist at https://t.co/WaNgsiZTIL to get early access, with additional perks to come for our founding members (limited to the top 500 on our waitlist when we launch!)
#sorawealth #wealth #financialfreedom #abudhabi #dubai
@SoraWealth has been shortlisted for The Future of Finance at the @Investec ESEY Awards, powered by OPUS 💙
If you believe in what we’re building or simply want to back us, please take 30 seconds to vote for Finn Hefferon:
https://t.co/R3tAoFb4HV
4 years ago, in my first week at Stake, I ran a usability test with one of our early users, David Soutoul. 4 years later, he’s an angel investor in @SoraWealth and we did it all over again!
Sora isn’t live yet, but these internal usability tests have taught us a lot 👇
Our co-founders @Finnheff and David Harte were recently invited to a Central Bank of the UAE (CBUAE) roundtable on agentic AI, consumer protection and financial health.
At Sora, we spend every day debating how AI can improve people’s financial lives while still protecting them.
This time, we got to discuss those same topics with worlds top banks, insurers, fintechs and global regulators, and share what we’re learning as we build.
Two stats raised from an FCA survey during the session really resonated with us:
1. 44% of UK investors aged 18–40 mistakenly believed AI-generated financial information was regulated.
2. 32% of them also wrongly expected compensation through the FSCS or Financial Ombudsman Service if AI advice went wrong.
We’re building safe, regulated AI for financial advice, which means testing recommendations against each client’s full financial life and verifying every calculation.
It’s critical to keep evaluating suitability and monitoring outcomes as their circumstances change. What we learn over time will help us refine which decisions AI can make independently and which require human judgement.
You moved to Dubai for two years. Five years ago.
You’re earning more than you imagined when you first arrived, but still wondering whether you’re doing enough for the future you want.
Meet Sora. Expert advice to help you make the big decisions and build the life you want.