Søren Borg

EMEA Head of Marketing Science at SAS Institute / Enthusiastic about Digital and Analytical Marketing, Innovation and Leadership. Opinions are my own.

[Søren Borg @sorenborg]

From Roadies to Rockstars... The story of how #datascience used to be backstage but is now more often found at the front stage. Together with my team I will present our journey today at #SASNF

[Søren Borg @sorenborg]

My favorite quotes from #sdsummit 1.“Everybody has a plan until they get punched in the mouth." Mike Tyson= we need to be agile and ready for change. 2. “Everyday is a school day” Stewart Conway,BMO = there are so many new possibilities so we need to be curious and embrace change

[Søren Borg @sorenborg]

#saschat A1 I think the business leaders often mistakes analysts and data scientists. I believe the data scientist is close to being data agnostic and will build model regardless of it being financial transaction data or bananas. Analysts will ensure the business perspective

[Søren Borg @sorenborg]

Impressive to see @phyldborg at the Nordic Business Forum even though season 5 of #houseofcards is out. #SASNF is up for the challenge

[Per Hyldborg @phyldborg]

At 9.30 .@RasmusAnkersen will open SAS Business Forum #SASNF in Stockholm talking about Hunger In Paradise, #analytics .@sas_nordic

[Birgitte Barslund @bbarslund]

Winner cmo of the year #torepeinjensen @momondo #awards - congratulations

[Søren Borg @sorenborg]

Final keynote of #SASForumDK Very proud of how data and analytics is changing our everyday with innovative solutions

[Søren Borg @sorenborg]

A small cheat sheet :) https://t.co/TpsaFP1a8a

[Søren Borg @sorenborg]

#Analytics and #Dataviz is breaking away from nerdy statistics and becoming a household thing. Picture from DK #tdf

[Søren Borg @sorenborg]

Beside the snow, a great indicator that you're in #Finland: You hear the Nokia tune a lot more :) https://t.co/5UbfzWHT9i #thingsofthepast

[Søren Borg @sorenborg]

Denmark is the Digital King of Europe -Sweden the Prince :)
http://t.co/TMNMesiiMV
#DigitalVikings @kickibvall

[Søren Borg @sorenborg]

Fuel your #productivity and block out a couple of planned 15-minute computer free breaks in your calendar.
http://t.co/TA6u4N0rGx

[Søren Borg @sorenborg]

The human brain is one of the most complex things known to man... according to the human brain #interesting

[Søren Borg @sorenborg]

After two papers from Danish municipalities at #sasforumdk I'm so impressed with the analytical approach to helping citizens efficiently

[Søren Borg @sorenborg]

Opening speakers getting ready for #sasforumdk 2014. Silence before the storm of a 1000 attendees#analytics #bigdata

[Søren Borg @sorenborg]

"#Knowledge is the daughter of experience." Leonardo Da Vinci (I added the "#" - he wasn't THAT far ahead of his time)

[Søren Borg @sorenborg]

I'm very excited about the possibilities with #bigdata but beware of the legitimacy of the answers
http://t.co/rEQvMcEcuX

[Søren Borg @sorenborg]

World's fastest Internet connection revealed in Denmark. Goodbye annoying seconds before Netflix loads... http://t.co/UGey7DTvsJ #thefuture

[Søren Borg @sorenborg]

As a #b2b marketer this sounds very interesting. Relevance is always key and being updated is essential these days:
http://t.co/oj3u0Rs9nU

[Søren Borg @sorenborg]

Fat fingers? Up to 50% of all mobile ad clicks are accidental. Native ads vs. mobile banner ads: http://t.co/Bm7rnAnoV3 #digitalmarketing