Soshals

Distribution Maxing Agency for Visionary Founders & High Impact Brands

[Soshals @SoshalsApp]

"Jab sapne chote hone lage to unka font size bada kar diya karo"

The man you know as 'Yogi Bhaiya' from Pitchers is an IITian, ex US Air Force, and the founder of TVF

Who would have thought bhench*d?

Here's how a middle-class boy from Bihar became the 'Yogi Bhaiya' of India:🧵

[Soshals @SoshalsApp]

@velonxbt speed is scaler, speed + skill is a vector

[Soshals @SoshalsApp]

if you're still not building a leverage, you are ngmi

[Kritarth Mittal | Soshals @kritarthmittal]

the biggest advantage in business used to be money. then it became distribution.

now it's speed.

a year ago, building an app (even with ai) was a headache. you needed developers. designers. weeks of work. and a budget that most indie devs don't have.

which means you had to spend more time - learning, trying, fixing.

today, i can have an app live in minutes with superapp ai. then create ads for it with arcads a few minutes later.

not mockups. not concepts. actual assets ready to ship. that's a pretty crazy change when you stop and think about it.

for the first time, building software is starting to feel easy. the hard part isn't creating the product anymore. it's getting people to care.

which means the game is changing.

the winners won't be the people who can build. soon almost everyone will be able to build. the winners will be the people with the best ideas and the best distribution. the people who can test faster.

learn faster. and ship faster.

when one founder is running 50 experiments while another is still planning the first one, you know who will fail faster and get up

and this is the worst these tools will ever be. next year's models will be smarter. faster. cheaper.

building apps will get easier.
creating ads will get easier.
distribution will get easier.
things that feel crazy today will feel normal.

and things that feel impossible today will probably become a button.

i don't think most people have fully processed how big this shift is. we're moving into a world where turning an idea into a product is becoming a cakewalk. from there, everything comes down to execution.

and speed compounds.

[Soshals @SoshalsApp]

are you able to keep up??

[Kritarth Mittal | Soshals @kritarthmittal]

this is the final checkpoint

find a problem + build a solution with ai + distribute it across channels with faces that feel familiar

two years ago, this meant a million dollar funding as a necessity with a 20-people team of domain experts

today its a couple hundred dollars and novelty

the barriers to building and pushing software have collapsed. ai writes code, cooks content, and puts you on the map the same day.

the opportunity is no longer access to resources anymore, it's spotting real problems and moving fast enough to solve them.

[Soshals @SoshalsApp]

@pcshipp Budget

[Priyesh Tiwarkar @PriyeshTiwarkar]

A brand I know spends $200,000 a week just so people keep talking about them.

Not on engineering, not on R&D.

Just on creators - just to stay top of mind.

I used to think that was overkill.

Then I launched AI products at @SoshalsApp, and my entire perspective changed.

We're in an era where a 3-person team with AI can build what used to take 30 engineers and 18 months.

The barrier to building has collapsed.

Which means everyone is building.
Which means the market is louder than ever.

In a loud market, the brand people remember wins.
Not the one with the best feature set.

Most early-stage founders split their time like this:

90% building
10% distribution

That's the trap. You're optimizing the product nobody is finding.

Users don't trust what's technically superior.

They trust what they see repeatedly.
What their peers talk about.
What shows up in their feed when they're not even looking.

Your product can be a 9/10.

But if your distribution is a 3/10, you'll lose to a 6/10 product that's everywhere.

Every time.

So before your next sprint - ask yourself.

Are you building, or are you being seen?

Because in 2025, being seen IS half the product.

[Soshals @SoshalsApp]

@kritarthmittal crazy times

[Soshals @SoshalsApp]

@kritarthmittal sounds about right

[Soshals @SoshalsApp]

Things are getting interesting here

[Kritarth Mittal | Soshals @kritarthmittal]

This is insane…

It’s what 1-person teams were actually waiting for… Not more AI tools. Something you can plug into your stack and build on top of.

Uni-1 is now an API.

This means you don’t just “use” It, you integrate it. I wanted to test something real, so I built a YouTube thumbnail system.

Not a “random generator” or “ai wrapper”, but an actual workflow. You give it:

- a video title
- script summary
- 2 ref thumbnails

And it does everything:

1. Understands the hook behind the video
2. Matches style + composition from references
3. Generates multiple thumbnail directions
4. Keeps the same character across outputs
5. Lets you edit with plain English
6. Updates without resetting everything

This is the part most people won’t get until they try it: iteration doesn’t kill the output. You can tweak things over and over and it still holds the original intent.

> Same style
> Same layout
> Same visual identity

Now imagine running this properly:

> 20–30 thumbnails per video
> each based on a different hook
> ready to test instantly

That’s not content creation anymore. That’s a distribution engine. No kidding.

And because this is an API:

- you can plug this into your app
- build it into your workflow
- sell it as a feature

or just run it internally

No need for a 5-tool stack where the pipeline is fragile af. It is just one system sitting inside your product

This is what AI-native building actually looks like - Not prompting tools but building systems that think.

[Soshals @SoshalsApp]

@kritarthmittal Real unlock

[Soshals @SoshalsApp]

@knoxtwts Class

[Soshals @SoshalsApp]

@kritarthmittal this is insane update fgs

[Soshals @SoshalsApp]

@saumya1singh @saumya1singh, I have sent you a dm

[Soshals @SoshalsApp]

@Appyg99 @Appyg99, I have sent you a dm

[Soshals @SoshalsApp]

@0interestrates @0interestrates have sent you a dm

[Soshals @SoshalsApp]

@hckmstrrahul @hckmstrrahul have sent you a dm

[Soshals @SoshalsApp]

@kushsolitary @kushsolitary have sent you a dm

[Soshals @SoshalsApp]

@mohitmishr93531 @mohitmishr93531 have sent you a dm

[Soshals @SoshalsApp]

@Ronycoder @Ronycoder have sent you a dm

[Soshals @SoshalsApp]

@heyakash_ai @heyakash_ai have sent you a dm

[Soshals @SoshalsApp]

@heyakash_ai Hey @heyakash_ai, have sent you a dm