Sounak Mitra

No One. Formerly: With @ConsCent_Social | Founder @tsb_media; @moneycontrolcom; @livemint; @bsindia; @Mergermarket (@FT product); @ttindia; @timesofindia

[Sounak Mitra @sounakmitra]

The truth we all ignore, the menace of social media, instant fame and modern greed that's ruining a generation:
https://t.co/zP8G7fvF71

[Sounak Mitra @sounakmitra]

This generation will surely make the world better.

[DrMadhuTeckchandani @msteckchandani]

@ambkcsingh This Turkish film is only two minutes long and has no words. 27 awards have been received. Amazing indeed!

[Karthik 🇮🇳 @beastoftraal]

A company could release an environmental and sustainability report, but it would, at best, be read by a few people. Or, as Apple does here, it could understand the very point of releasing such a report—to convey to the broader audience, in an easily comprehensible manner, what the company is doing in terms of its responsibility towards nature and the environment—and do a very different kind of communication!

The framing (of whom Apple is "reporting" the updates to), the choice of the actor (Octavia Spencer), the articulation of the numbers in ways that even a child could understand the magnitude and impact of what Apple has been doing, the kind of targets committed within the narrative, and the way Tim Cook conceded that they still have a lot more to do... everything about the scripting is pitch-perfect!

Outstanding job with this video, Apple!

#advertising #marketing #corporatecommunications #communication #communications #enviroment #sustainability

[Sounak Mitra @sounakmitra]

#justcurious to know if 'same investors would have offered the 'same amount' at 'same #valuation' if it was an Indian #startup doing the 'same thing' at the 'same stage'.
Four-week-old AI start-up raises record €105mn in European push https://t.co/5tShqihz8A

[Sounak Mitra @sounakmitra]

@vijaykumarcall @sandeepg1979 That's the place where it happened. Chk reviews: https://t.co/g7XTFwOEDD

[Sounak Mitra @sounakmitra]

@akash082 @DeepikaBhardwaj Heard about such things in Kolkata, especially Bhawanipur and Camac Street acreas

[Sounak Mitra @sounakmitra]

@akhumbe @DeepikaBhardwaj I guess you missed some fine print on chargebakcks. If a transaction happens at a PoS and a PIN is used, there is no option of chargeback.

[Sounak Mitra @sounakmitra]

Going by the screenshots, this is #RajouriGarden @DelhiPolice @DCPWestDelhi

[Deepika Narayan Bhardwaj @DeepikaBhardwaj]

ISSUED IN PUBLIC INTEREST:

DELHI : NEW SCAM ALERT

A woman you'd meet on dating app will suggest meeting at a very specific cafe or bar. She would get out of the meeting midway making some excuse. Bill will have to be paid only by the man now with 20 times the charge of order

[Deepika Narayan Bhardwaj @DeepikaBhardwaj]

ISSUED IN PUBLIC INTEREST:

DELHI : NEW SCAM ALERT

A woman you'd meet on dating app will suggest meeting at a very specific cafe or bar. She would get out of the meeting midway making some excuse. Bill will have to be paid only by the man now with 20 times the charge of order

[Shaan Puri @ShaanVP]

the next zuckerberg is up all night, coding up an AI girlfriend/boyfriend.

Steve Jobs fixed boredom (phone)
Zuck fixed people watching (FB/IG)
Speigel fixed flirting (Snap)

The next one will fix loneliness.

people will mock it, use it, then be addicted to it.

[Sounak Mitra @sounakmitra]

@AmritRaj86 @SunnySen Thank you, sir.

[Conscent.ai @ConsCent_Social]

Using ConsCent's Daily Pass Payments solution, @theepicon, an Indian video-on-demand platform, grew its paying user base by 118 percent. EPIC On's rise seems almost unreal. But it’s true.

Read this case study to know how EPIC On achieved this growth.

🔗 https://t.co/lJCTq1u3NK

[Conscent.ai @ConsCent_Social]

ConsCent 🤝 @ACKComics

We're thrilled to announce that the ConsCent #paywall is now live on Amar Chitra Katha's (ACK) premium stories. We are delighted to catalyse revenue growth for ACK through our pay-per-read solution.
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#partnership #ackcomics #solvingaccess #conscent

[Conscent.ai @ConsCent_Social]

How can paywalls and PR collaborate?

We'll discuss it at #PRCAIEngage next week.

Join our CEO, @SunnySen, along with media veterans @nandu79 and @pradeepgairola for a virtual conversation.

Friday, May 27 at 5 p.m. IST.
Register 👉 https://t.co/UNJnbv1zca

[Conscent.ai @ConsCent_Social]

We are pleased to welcome Ambukesh KN as Director-Partnerships, South India. In his role, Ambukesh will be responsible for forging new alliances, strengthening current ones, and representing Team ConsCent in the south. #ConsCentShooters

[Conscent.ai @ConsCent_Social]

Attention reader revenue leaders! Content companies are focusing on user experience more than ever 😯

In this blog, @preeti_lalotra and @SouravY4400 from our revenue and product teams share what they have seen work in favour of successful media brands.

🔗https://t.co/oRHsLSb83R

[Sounak Mitra @sounakmitra]

On #RabindraJayanti2022, 161st birth anniversary of Rabindranath Tagore, one of India's most loved and influential poets of all time, we are happy to announce our entry into the Bengal market. @ConsCent_Social is now live with @uttarbanga. Value content, Pay for what you Read.

[Conscent.ai @ConsCent_Social]

Wait... What? 😲

ConsCent is now in the East! ✨

Yes. We are delighted to be working with @uttarbanga the most widely read daily in North Bengal which will now be monetising its e-paper via ConsCent.

Here’s to a thriving content ecosystem!

[Conscent.ai @ConsCent_Social]

Personalisation is no longer a "nice to have," but rather an expectation.

Providing tailored experiences to your content consumers is the key to enhanced brand affinity, higher retention, and better conversions.

Here's how ConsCent can help you do that: https://t.co/3QQge6DaxY

[Conscent.ai @ConsCent_Social]

Say hello! to the fresh faces at ConsCent. We are thrilled to have each one of you as a part of our team. #ConsCentShooters.

Together, we are ready for the next phase of growth.

Link to the blog: https://t.co/WtKM8d93Qm

[Sounak Mitra @sounakmitra]

Here’s how ConsCent’s pay-per-content helped @Outlookindia maximise revenue from readers. A case study.

[Conscent.ai @ConsCent_Social]

A successful #ReaderRevenue strategy = The right paywall solution + Actionable insights on user activity + Personalisation

Checkout our first partner, @Outlookindia's, case study and see how they are maximising reader revenue using ConsCent.

Link: https://t.co/YKdXX3cKZ8