Tony G. | The GEO Guy

Google ranks you. ChatGPT picks you. I help brands get picked. Tony G., founder of Sourcelift.

[Tony G. | The GEO Guy @Sourcelift]

@jasonji0521 It could be indeed

[Tony G. | The GEO Guy @Sourcelift]

GEO tip: if you have a "best X for Y" article, make it the most complete and honest one on the web, with competitors and real prices.

Engines build lists from lists. We grew ours from 6 to 12 agencies.

Would you list your competitors on your own site?

[Tony G. | The GEO Guy @Sourcelift]

Why does Perplexity name Intercom as the default support tool for SaaS?

I opened the 29 sources behind the answer. 13 were on Intercom's own site.

9 of those 13 were comparison or pricing pages. One was "Zendesk Pricing 2026".

Who in your category does this best?

[Tony G. | The GEO Guy @Sourcelift]

Answer: B. Google 1.1M cited URLs, Tripadvisor 165K, Booking 128K, Expedia 94K, Marriott's site 69K. Hilton's came 7th; Hyatt's and IHG's missed the top 10.

Method: Semrush AI Visibility > Competitor Research > Sources. US, all AI platforms, data as of Sep 30 2026.

[Tony G. | The GEO Guy @Sourcelift]

Where does Marriott's own site rank among the sites AI quotes most about Marriott, Hilton, Hyatt and IHG?

A) Top 3
B) 5th
C) Not in the top 10

Guess before he reaches card 4.

[Tony G. | The GEO Guy @Sourcelift]

@petergyang The real test is whether you remember to cancel the subscription now

[Tony G. | The GEO Guy @Sourcelift]

@verge Every platform is cheap right up until you've moved your whole list there

[Tony G. | The GEO Guy @Sourcelift]

Hotel or vacation rental operator?

Reply with your city. I'll check where ChatGPT sends guests who ask where to stay there, and which pages it reads first: yours, or the booking sites'.

First 10 replies.

[Tony G. | The GEO Guy @Sourcelift]

Interesting: ask Perplexity in Spanish for the best GEO agencies in Latin America and there's no clear leader.

The answer is stitched together from agencies' own country pages. The clearest page for "GEO agency Mexico" gets named.

Selling in Spanish too? Which market?

[Tony G. | The GEO Guy @Sourcelift]

14 → 117 followers in 8 days, just from replying early to bigger accounts.

Honest question: does X actually boost "milestone" posts or is that a myth?

Let's find out with this one.

[Tony G. | The GEO Guy @Sourcelift]

@svpino Small model plus hard rules makes sense. You want the policy part boring and predictable.

[Tony G. | The GEO Guy @Sourcelift]

@timsoulo Tracking 30,000 copies in a CRM is such a good move. Most authors can't name a single deal their book brought in.

[Tony G. | The GEO Guy @Sourcelift]

@hnshah Writing the quality bar before seeing the outputs is the part nobody does. Most evals are just picking the answer you already liked.

[Tony G. | The GEO Guy @Sourcelift]

@semrush My bet: part of the CPC creep is everyone fighting over the queries an AI Overview hasn't swallowed yet. Fewer seats, same number of bidders.

[Tony G. | The GEO Guy @Sourcelift]

@sengineland "Meaningfully feeds" is doing a lot of work there. Google decides what counts, Google sets the rate, Google pays. Grading its own homework with your content.

[Tony G. | The GEO Guy @Sourcelift]

SEO folks: what's one thing you stopped doing because of AI Overviews?

[Tony G. | The GEO Guy @Sourcelift]

@DenisCerednice1 Sure! Just followed you, feel free to send a DM

[Tony G. | The GEO Guy @Sourcelift]

@bloggersarvesh Positions 4-15 are the boring goldmine. Nobody screenshots "moved from 7 to 3", but that's where the phone starts ringing.

[Tony G. | The GEO Guy @Sourcelift]

@verge Customers now show up quoting a refund policy the chatbot made up. Brands that never wrote theirs down clearly are about to pay for it.