I started Sovereign Goods because I couldn't find Bitcoin apparel I actually wanted to wear.
Most of it screams "crypto bro." Cheap, loud graphics.
So I built the opposite.
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I have a friend who used to say "buy quality, so you only cry once."
You don't stack sats to get rich quick. You stack because you looked at the math and stopped lying to yourself. Same reason you buy one good thing instead of ten cheap ones. Quality compounds.
Most luxury is just expensive mediocrity with good marketing. In the new world of AI there will be limitless amounts of it.
Real craftsmanship is proof-of-work. You can't fake it.