Bart Spasowski

[Bart Spasowski @spa__so]

https://t.co/9wWAzOT9tB

[Bart Spasowski @spa__so]

Google AI Overviews now answer 57.82% of simple search queries directly on the results page.

If your keyword strategy still targets raw click volume alone, you are competing for a shrinking pie. #SEO #Search

Full breakdown on the blog. Link in comments.

[Bart Spasowski @spa__so]

https://t.co/c0Un05DYGX

[Bart Spasowski @spa__so]

95% of generative AI pilots produce zero measurable financial return (McKinsey).

Buying software without changing workflows only automates existing chaos. #AIStrategy

Full breakdown on the blog. Link in comments.

[Bart Spasowski @spa__so]

https://t.co/V5RYezXDSL

[Bart Spasowski @spa__so]

AI referral traffic converts at 14.2% vs 2.8% from traditional search.

Being the cited answer beats chasing raw clicks. #GEO

Full breakdown on the blog. Link in comments.

[Bart Spasowski @spa__so]

https://t.co/V5RYezXDSL

[Bart Spasowski @spa__so]

AI referral traffic converts at 14.2% vs 2.8% from traditional search.

Being the cited answer beats chasing raw clicks. #GEO

Full breakdown on the blog. Link in comments.

[Bart Spasowski @spa__so]

https://t.co/HUdwoKuWHz

[Bart Spasowski @spa__so]

Brand mentions are now 3x more powerful than backlinks in AI search (0.664 vs 0.218 correlation). #GEO

Full breakdown on the blog. Link in comments.

[Bart Spasowski @spa__so]

https://t.co/HUdwoKuWHz

[Bart Spasowski @spa__so]

Brand mentions are now 3x more powerful than backlinks in AI search (0.664 vs 0.218 correlation). #GEO

Full breakdown on the blog. Link in comments.

[Bart Spasowski @spa__so]

https://t.co/ipsvZ17IKn

[Bart Spasowski @spa__so]

88% of companies use AI, yet trust in autonomous agents dropped from 43% to 27% in a single year.

The gap between testing AI and scaling ROI is widening. #AIAutomation

Full breakdown on the blog. Link in comments.

[Bart Spasowski @spa__so]

https://t.co/lnitFBCafg

[Bart Spasowski @spa__so]

Most AI deployments fail silently. Models degrade for weeks, zero error logs. Without a quality gate, your AI is an experiment, not a product.
#AIPipelines #MLOps

Full breakdown on the blog. Link in comments.

[Bart Spasowski @spa__so]

https://t.co/gFMM3YzlqJ

[Bart Spasowski @spa__so]

Autonomous marketing agents aren't truly 'set and forget.' The most effective ones? They thrive with a human partner. AI handles execution, while human intelligence guides strategy. Precision and adaptation, together. #AIMarketing...

Full breakdown on the blog. Link in comments.

[Bart Spasowski @spa__so]

https://t.co/Rwe9mDR7vq

[Bart Spasowski @spa__so]

Organic traffic is declining. 64.82% of Google searches now end without a click. AI search engines like Perplexity keep users in-app 93% of the time. The new goal isn't clicks; it's AI citations. GEO optimizes for fact density, no...

Full breakdown on the blog. Link in comments.