Spangle

AI that works for retailers. Helping retailers win in the age of AI shopping.

[Maju Kuruvilla @KuruvillaMaju]

I’ll be speaking at @WebSummit in Lisbon this Thursday.

What happens when AI agents start making shopping decisions? How do retailers compete?

It’s a big part of why we’re building @SpangleAI.

If you’re at Web Summit, would love to connect!

#WebSummit

[Spangle @SpangleAI]

@Adobe: AI-referred retail traffic grew 71% YoY in September. Those visitors converted 90% better than other traffic.

AI Discovery is becoming a revenue channel. Retailers should treat it like one.

Our CEO @KuruvillaMaju explains why: https://t.co/9fcJrQLW0f

[Spangle @SpangleAI]

@KuruvillaMaju Come join our amazing team! 🚀 We’re excited to welcome our first marketing leader.

[Maju Kuruvilla @KuruvillaMaju]

We’re pretty good at building things. Not bad at selling them either.

Marketing? That’s why we’re hiring. :)

Looking for our first product marketer at Spangle. Someone who thinks strategically, has strong opinions, and loves doing the actual work.

You’ll work directly with me. @SpangleAI

https://t.co/q3XI17dXq4

[Maju Kuruvilla @KuruvillaMaju]

Every year at NRF, thousands of technology vendors showcase impressive products and results.

But how much of that success translates into better outcomes for retailers?

I had a candid conversation with @DelRey from @ReadTheAisle about this, what we’re building at @SpangleAI, and the challenges ahead.

https://t.co/wv0x6PvMSK

[Maju Kuruvilla @KuruvillaMaju]

Enjoyed discussing the future of AI and commerce with @zackiew1 at Sourcing Journal/@wwd, including what we’re learning at @SpangleAI through our work with @express.

Thanks, Arthur, for the thoughtful conversation.

https://t.co/oOqM6dbO8w

[Maju Kuruvilla @KuruvillaMaju]

Today’s Claude Duet announcement is worth watching for retail.

Anthropic is building a persistent personal agent primarily for work, but it’s already integrating Link and Shop Pay.

Shopping could increasingly emerge from tasks that never started as shopping.

Retailers need to think about how their products get considered when an AI agent already understands what the customer needs.

[Maju Kuruvilla @KuruvillaMaju]

Today’s Claude Duet announcement is worth watching for retail.

Anthropic is building a persistent personal agent primarily for work, but it’s already integrating Link and Shop Pay.

Shopping could increasingly emerge from tasks that never started as shopping.

Retailers need to think about how their products get considered when an AI agent already understands what the customer needs.

[Maju Kuruvilla @KuruvillaMaju]

@chamath @elonmusk @zerohedge Making inventory available to AI agents is the starting point. Winning their business is a different problem.

Retailers spent decades learning how to merchandise and sell to people. Now they’ll need to learn how to sell to the agents shopping for them.

[Maju Kuruvilla @KuruvillaMaju]

Imagine an ecosystem where buyer agents can shop across retailers, and every retailer has a chance to compete for their business.

Buyer agents need to find the best deal. Retailers need the ability to make their best offer and win the sale. Both sides need intelligence working for them.

[Spangle @SpangleAI]

The next frontier of agentic commerce isn’t just the buyer side.

Meet Spangle Halo. We’re building for the other side.

https://t.co/ScU2pz6cpg

[Spangle @SpangleAI]

https://t.co/ScU2pz6cpg

[Maju Kuruvilla @KuruvillaMaju]

Yesterday, in a conversation with John Collison on Cheeky Pint, Mark Zuckerberg said:

“Just like today every business has […] a website and social media accounts and email addresses […] every business is going to have agents too.”

That’s exactly the future we’re building for at Spangle.

Today, we’re introducing Spangle Muse, our brand-trained AI seller agent for ecommerce retailers.

As AI agents increasingly shop on behalf of consumers, we believe retailers need AI working on their side, too.

AI that understands their brand, their products, and their business.

Here’s a first look at Muse.

[Spangle @SpangleAI]

Thank you for your partnership! Looking forward to achieving great things together 🚀

[Madrona @MadronaVentures]

E-commerce is broken. Brands spend millions to drive traffic, but shoppers still get generic, uninspiring experiences. That’s a problem.

That’s why we’re excited to back @SpangleAI, which just emerged from stealth. Founded by @KuruvillaMaju, Spangle’s AI-powered platform bridges the gap between precision marketing and real-time, personalized shopping experiences.

The results?
51% higher conversions
2x return on ad spend

At Madrona, we back AI-driven companies solving high-impact problems — and Spangle is redefining the future of commerce.

Read more on why we invested: https://t.co/YLVbewrc3h

@scottjacobson

[Streamlined @streamlinedvc]

Spangle Emerges from Stealth to Power 1:1 Commerce for Retailers with Agentic AI and ProductGPT - https://t.co/LiBAgE4qWA

[InnovationVillage @innovationville]

Maju Kuruvilla, who previously held the position of CEO at the controversial one-click checkout startup @bolt, has made a notable return to launch Spangle AI to enhance online shopping experience

Click the link to read more: https://t.co/7Ag8Dx69fV

#innovationvillage

[Startup Lagos @startuplag]

Maju Kuruvilla, who left the CEO role of controversial one-click checkout startup Bolt last year, is back. He’s launching his own startup, focused on a different problem for online shoppers: what he calls “check-in.”

Click to read more:
https://t.co/0qJZhLIWNj

[GeekWire @geekwire]

Madrona backs Spangle, a new e-commerce company led by former Bolt CEO Maju Kuruvilla https://t.co/T0yeMChSea

[Spangle @SpangleAI]

Thrilled to finally introduce ourselves as we emerge from stealth🚀Our mission is to reimagine 1:1 commerce and help brands turn expensive traffic into profitable customers.

Thank you @TechCrunch/@CharlesRollet1 for sharing our mission to reimagine the future of retail with AI.

[TechCrunch @TechCrunch]

Bolt’s former CEO is launching a new e-commerce startup https://t.co/YiizRHCf6J