Spare Keys

Community. Narrative Design. Public Relations.

[Spare Keys @sparekeyspr]

It has been a week since the Keycard moment, and we still can’t believe the impactful energy generated at Aroba Hub, Lagos.

[Spare Keys @sparekeyspr]

Keycard by Spare Keys, Lagos (2025)

[Spare Keys @sparekeyspr]

Have you wondered how to infuse storytelling and narrative design into projects that translate beyond social media?

Our guests and experts in this field, @ittyokim and Oluwatomisin Afolabi, will explore this and much more on this insight session.

[Spare Keys @sparekeyspr]

Izee Smith (@izeesmith) draws inspiration for his music from real life experiences, his firm beliefs and pure love for music as an art form. We’re delighted to be having him bring depth and soul to Keycard.

#KeyCardBySK

[Get Unruly @getunruly]

Severe Nature has always been more than just streetwear — it’s a reflection of Lagos youth culture: freedom, grit, and community.
For Volume 2, we spoke with Creative Director Soul G and stylist/set designer Lara about the evolution of streetwear in Nigeria today, as well as originality and building a streetwear brand.

[Spare Keys @sparekeyspr]

Having a problem figuring out how to navigate the changing themes of media and public relations in Nigeria? This session is for you.

Panel discussion with @theakanimoh, Fadehan Okpeseyi, @IamMalachy_ and @feyiisetan ; moderated by @CeratheCera.

[Spare Keys @sparekeyspr]

Pitching is a super important skill for both publicist and journalists. Often times, both roles pitch to editors, but what do editors really want to see?

@nelsoncj3 & @NasirAhmed___ will be answering questions in this regard, come Keycard on the 29th.

[Spare Keys @sparekeyspr]

Keycard is an experience for people working and interested in media relations, creative PR, branding, marketing, culture journalism and other related fields.

Limited access tickets available now.

[Spare Keys @sparekeyspr]

Adekunle Gold (@adekunleGOLD) has gotten comfortable crossing genres all while still growing his community.

We talk about the brand elements that have contributed to this rise and success.

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[Spare Keys @sparekeyspr]

👩🏽‍🍳

[itty abeg no killus @ittyokim]

I want to gather young people in creative marketing, pr, branding and culture journalism. would you like to come?

[Spare Keys @sparekeyspr]

Nairobi shade of @yemialadee’s YemBeauty lipgloss line 💄

Media Relations by @sparekeyspr.